Zero Trust Network Access (ZTNA) Market Report

Emerging cyber threats are among the major forces driving the growth in the adoption of zero-trust network access (ZTNA) solutions. Because of growing, increasingly intelligent cyberattacks, conventional security measures are no longer sufficient, especially for ransomware, phishing, and insider attacks. ZTNA blocks those attacks through continuous identity verification, fine-grained access controls, and context-driven security controls to enforce stricter access controls. For instance, PwC’s (PricewaterhouseCoopers) 2024 Global Digital Trust Insights report suggests that the proportion of businesses experiencing data breaches of over US$1M has increased annually from 27% to 36%, exhibiting the increasing cost of security breaches. Migration towards the cloud and SaaS environments makes things even more complicated, and ZTNA’s capability of seamlessly protecting these decentralized resources makes it a necessity in protecting modern-day IT infrastructures. This synergy of growing threats coupled with complicated IT environments drives the growth of the global ZTNA market.

Growth in remote and hybrid work patterns heavily influences the global zero-trust network access industry. With distributed workforces spread out over many locations, legacy perimeter-based security models are insufficient, and ZTNA is a requirement for remote-access security. ZTNA's focus on user identity, endpoint health, and context provides secure, elastic access regardless of location or device, mitigating security issues in distributed environments. Role-based and least privilege-based granular access controls reduce risk further, particularly as workers access the workplace on personal or unmanaged devices. Further, the integration capabilities of ZTNA with cloud-native and SaaS applications complement the increasing use of digital infrastructures. The World Economic Forum anticipates digital remote employment increasing worldwide by 2030 to up to 90 million positions, compelling the need for scalable, adaptive, and secure access solutions that ZTNA offers.

Identity and access management (IAM) has been recognized as the primary segment in ZTNA, given its crucial aspect of authenticating and securing user access. IAM ensures that sensitive resources are accessed by authenticated and authorized users only, thereby matching Zero Trust's principle of "never trust, always verify". It also serves organizations as a critical tool for user lifecycle management, regulatory compliance, and strict access policy enforcement, considering the growing trend of organizations moving towards remote and hybrid workplaces. On the other hand, endpoint security is becoming the fastest-growing segment in the ZTNA industry due to the development of remote work, the increase in bring-your-own-device (BYOD) policies, and the increasing sophistication of cyber threats maliciously targeting endpoints. Risk-based access control, encryption, segmentation, and policy enforcement do play crucial roles, but they complement each other within the wider IAM and endpoint security framework central to effective zero trust implementation.

Banking, financial services, and insurance (BFSI) is the leading segment in the global ZTNA market owing to its specific security requirements. Being the protectors of extremely sensitive customer banking data, personal customer details, and sensitive financial transaction data, BFSI companies are prime targets for cyberattacks. Adoption in this sector is fuelled by the advancing level of cyber threats, compliance requirements associated with robust data security standards such as the General Data Protection Regulation and Payment Card Industry Data Security Standard, as well as the growing demand for remote and hybrid working models. ZTNA secures system access as well as cloud platform access, with fine-grained controls as well as continuous monitoring of users as well as devices. In terms of Energy and Power, Healthcare, as well as IT and Telecom, the direct handling of high-value customer data, as well as transactions in BFSI, makes the adoption of ZTNA a top priority for protecting it against breaches as well as fraud.

• Increased integration of AI for real-time threat detection in Zero Trust models.
• Growth of ZTNA solutions for securing remote workforces and hybrid cloud environments.
• Emphasis on identity-based security and continuous user authentication to enhance ZTNA.
• Rise of cloud-native ZTNA tools for better scalability and adaptability in modern enterprises.
• Adoption of software-defined perimeter (SDP) architecture to complement Zero Trust principles.

The deployment and integration of ZTNA pose major challenges due to the difficulty of conforming existing infrastructure to its principles. Legacy equipment, such as firewalls, routers, and VPNs, is, in many cases, not compatible with ZTNA's granular access control and constant monitoring. Updating or replacing legacy hardware and software is very expensive, whereas retrofitting old applications to utilize new authentication schemes, such as OAuth 2.0 and multi-factor authentication, takes time-consuming coding changes. Re-architecting network security, modifying security policies, and enforcing role-based access controls also interfere with business workflows.

All these integration challenges are more prevalent in large and heterogeneous IT environments, making the adoption slower. For businesses, this complexity results in longer deployment schedules and resource pressures, holding back the scalability and efficacy of ZTNA, thus limiting its global market expansion. The dynamic threat environment and privacy issues greatly impede the worldwide ZTNA market. The sophistication of attacks in the form of advanced persistent threats, insider threats, and ransomware taxes the flexibility of zero trust network access offerings.

The offerings need to adapt constantly to combat new types of attacks, but there is also concern about obsolescence since companies fear their investments will become obsolete rapidly against new threats. Moreover, privacy issues, fuelled by nonstop user surveillance, generate anxiety and pushback among staff, compromising productivity. ZTNA's dependence on real-time data aggregation also increases threats to the secrecy of sensitive information, exposing vulnerability to data exposure and insider abuse. Securing strong security while addressing issues of privacy complicates things, deterring mass ZTNA adoption due to possible invasions of privacy and the economically heavy necessity of constant upgradation.

Global ZTNA market growth has been significant, with rising innovations across industries. New developments now centre on improved scalability, security, and cloud integration, addressing increasing requirements for secure, agile remote access. These developments fuel the market in the direction of stronger, smoother, and future-proof solutions that deliver better security to counter emerging threats. During March 2025, SonicWall's zero trust network access (ZTNA) solution, Cloud Secure Edge (CSE), recorded impressive growth after the acquisition of Banyan Security by the company. CSE's 54% growth in bookings year over year, coupled with 20 times partner adoption, made it evident that it made a strong mark in the ZTNA market. This innovation pushed the world zero-trust network access industry forward by providing better scalability, security, and cloud uptake for enterprises of all sizes.

In early January 2025, the integration of Zscaler’s ZTNA solution, Private Access (ZPA), within RISE with SAP facilitated smooth and safe cloud relocations for enterprises. This agreement represented a real shift from traditional VPNs towards flexible, scalable, and secure access. It has helped the global ZTNA sector advance in a user-experience-and-compliance avenue towards digital transformation for enterprises. In March 2025, Cloudflare further enhanced its ZTNA with the integration of post-quantum cryptography, thereby assuring quantum-safe connectivity for organizations. This upgrade was intended to defend against any future potential cyber hit from quantum computing and to secure any information traveling over web browsers and corporate apps.

By availing of quantum protection without disruption, Cloudflare has cemented its leadership in ZTNA, catalyzing global adoption of next-generation security. However, Appgate and Carahsoft Technology, in February 2025, integrated Appgate's ZTNA products into the program of Carahsoft's CarahCloud Marketplace. Through such a collaboration, cloud solution procurements become convenient for U.S. Public Sector customers such as DoD, IC, and SLED institutions. By exposing Appgate's ZTNA technology to them directly via AWS Marketplace, secure access is elevated, and ease of deployment is improved. This action supports Appgate's market leadership in ZTNA, propelling the worldwide industry forward by facilitating effortless, safe cloud transitions among public sector agencies while increasing the use of zero-trust security solutions.

North America, especially the United States, has become a leader in the global ZTNA market, attributed to the fast-paced adoption of advanced technologies, stringent security standards, and strong governance. Digital solution early adoption by tech players Cisco and Microsoft in the region helped to raise an innovative culture, leading to the early adoption of ZTNA. Further, the rising security threat environment, such as an increase in ransomware attacks and data breaches, intensified by controversies in advanced security architectures, has driven enterprises to use secure, identity-based access controls.

According to the Federal Emergency Management Agency, during FY 2024, US$279.9 million was made available by the United States Department of Homeland Security to counter security threats, aligning with the national priority of advanced security architecture. North America's focus on security policy, human capital, and stable geopolitical surroundings made it a leader in the ZTNA market. Asia Pacific is the fastest-growing region for the ZTNA market globally, with digital transformation accelerating in industries such as finance, health, and retail.

With organizations adopting cloud-based infrastructure and remote work methodologies, secure access solution demands have grown exponentially. ZTNA’s ability to support scalable, secure, VPN-independent remote access made it a highly desired solution. More security threats from data breaches and advanced persistent threats (APTs) in this region also highlight demands for sophisticated security frameworks. Singapore, Indian, and Japanese governments have strengthened their cybersecurity regulations, which compounds ZTNA’s growth. With a booming tech ecosystem in addition to increased concern over security threats, the Asia Pacific’s dynamic market is quickly adopting ZTNA as a next-generation, robust security solution over traditional security models.

The report provides a detailed overview of the zero-trust network access (ZTNA) market insights in regions including North America, Latin America, Europe, Asia-Pacific and the Middle East and Africa. The country-specific assessment for the zero trust network access (ZTNA) market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region to provide a detailed view of the zero-trust network access (ZTNA) market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which is anticipated to have a substantial impact on the growth of the zero-trust network access (ZTNA) market. Some key countries and regions included in the zero-trust network access (ZTNA) market report are as follows:

• Zero trust network access (ZTNA) market detailed segments and segment-wise market breakdown
• Zero trust network access (ZTNA) market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in zero trust network access (ZTNA) industry)
• Current, historical, and forthcoming 10-year market valuation in terms of zero trust network access (ZTNA) market size (US$ Mn), share (%), Y-o-Y growth rate, CAGR (%) analysis
• Zero trust network access (ZTNA) market demand analysis
• Zero trust network access (ZTNA) market regional insights with region-wise market breakdown
• Competitive analysis – key companies profiling, including their market share, product offerings, and competitive strategies.
• Latest developments and innovations in the zero trust network access (ZTNA) market
• Regulatory landscape by key regions and key countries
• Zero trust network access (ZTNA) market sales and distribution strategies
• A comprehensive overview of the parent market
• A detailed viewpoint on the zero trust network access (ZTNA) market forecast by countries
• Mergers and acquisitions in the zero trust network access (ZTNA) market
• Essential information to enhance market position
• Robust research methodology