Zero Trust Security Market Report

Emerging cyber threats and insider threats are major drivers of the global zero-trust security market. As cyberattacks, including advanced persistent threats (APTs), increase in sophistication, organizations need more effective security models. APTs, frequently used to attack high-value assets, are pushing old models of security aside, with constant authentication and micro-segmentation, essential elements of zero-trust. This approach prevents lateral movement in networks, a typical mode used by threat actors. In addition, insider threats, either malicious or unintentional, are major concerns. Zero trust's constant monitoring, behavioural analysis, and fine-grained access control mitigate these risks by only allowing approved users to access key assets.

Studies have shown that the worldwide average cost of a data breach in 2024 is US$4.88 million, an increase of 10% from last year. These rising expenses compel organizations to implement zero-trust solutions for greater security against both external and internal attacks. Cloud migrations, SaaS deployment, and digital business are propelling the global zero-trust security market since organizations are increasingly adopting decentralized, cloud-based environments. Traditional perimeter-based security models are not effective in meeting the dynamic, boundaryless nature of cloud-based environments, where users log in from multiple locations and endpoints.

Zero trust principles of continuous verification, least-privilege access, and micro-segmentation are key to handling such complex environments with secure access to cloud-based resources as well as third-party apps. Emerging technologies such as AI, machine learning, IoT, and 5G are also accelerating the requirements for sophisticated security architectures. With devices and data sources on the increase, organizations need zero trust's automated detection of threats and adaptive security controls to manage changing threats. Zero trust offers a scalable, strong solution to keep key systems and information safe in hybrid and multi-cloud environments as organizations become increasingly innovative and embrace digital business.

The network security segment has emerged as the dominant force in the global zero-trust security market. Its dominance is rooted in the inherent necessity of persistent validation of users' identities and devices trying to access systems to ensure that nothing is trusted by default. As the labour market continues to grow in favour of remote working trends, network security has become necessary for securing access to network resources. Its strategy effectively reduces vulnerabilities to allow secure communications and access points. While other sectors like data and cloud security also hold substantial value, network security's ability to maintain rigorous, ongoing verification processes supports its central role in today’s threat landscape. This dynamic makes network security the leading application within the zero-trust security market, reinforcing the demand for more sophisticated and adaptive protection strategies in increasingly digital and decentralized environments.

The BFSI segment has turned out to be the leading segment of the zero-trust security market since it has the most crucial dependence on the protection of sensitive financial data and systems. Within this sector, zero-trust security is essential in making sure that only authorized persons get access to confidential financial information and transactions, hence preventing risks of cyberattacks and data leakage. The high standards of data security and privacy in the BFSI sector have made zero-trust security solutions an essential element for trust and compliance. At the same time, the healthcare industry is experiencing the most rapid growth in the implementation of zero-trust security solutions. Since healthcare systems contain sensitive patient information, zero-trust security guarantees that only approved medical staff and professionals can access vital healthcare records and applications. The industry's growing emphasis on protecting patient data and integrating security controls with operational processes fuels the extensive growth of zero-trust technologies in healthcare, making it a prime sector for future market expansion.

• Increased adoption of machine learning for threat detection and risk analysis.
• Integration of Zero Trust with cloud-native architectures for enhanced security.
• Focus on identity and access management (IAM) for granular access control.
• Adoption of Zero Trust Network Access (ZTNA) to replace traditional VPNs.
• Collaboration between Security Information and Event Management (SIEM) and Zero Trust solutions.

Low deployment budgets and integration difficulties are significant challenges to the extensive implementation of zero-trust security models. The huge capital investment in infrastructural renovations, expert software tools, and continuous training could be extremely costly for most organizations, especially small and medium-sized businesses. These are further aggravated by expert labour, continuous maintenance, and vendor subscription costs. Moreover, the complexity of the process of incorporating zero-trust into current IT environments, particularly those featuring legacy systems and hybrid infrastructures, poses fundamental challenges. Legacy applications, incompatible security protocols, and the demand for profound customization result in the transformation process being time-consuming and resource-intensive. Such factors slow down speedy deployment and bring about delays, generating restraint among companies looking toward zero-trust as a reliable solution, eventually restraining its expansion across the global industry.

User experience and performance problems are major challenges in the adoption of zero-trust security models, especially for distributed and large workforces. Ongoing authentication verifications, such as multi-factor authentication (MFA) and adaptive authentication, create delays and interrupt workflow, irritating users and spoiling productivity. Excessive re-authentication, particularly on the part of remote workers on mobile or cloud-based endpoints, makes this matter worse, resulting in user exhaustion and dissatisfaction. Furthermore, Zero Trust's granular detection and micro-segmentation can cause network latency, slowing down information processing as well as bandwidth consumption. This performance impairment is especially evident in hybrid or cloud environments where traffic inspection can become a restraint. Finding a balance between strict security measures and a smooth user experience is a challenge, restricting Zero Trust's widespread acceptance as well as its mass-market deployment, particularly in service sectors emphasizing efficiency and rapid access.

The zero-trust security industry has witnessed a rapid evolution with more emphasis placed on the merging of AI-powered solutions and cloud-first approaches. The technologies work to improve network protection, make threat management simpler, and defend hybrid workforces within sectors. The transition toward advanced, automated, and extensible security products is still building the future of security. Kyndryl launched its end-to-end SASE services in February 2025 with Palo Alto Networks' Prisma SASE and Precision AI at its foundation. Enterprises can adopt a cloud-first zero-trust security approach to safeguard distributed workforces and complex IT environments through this collaboration.

By simplifying network security and unifying AI-based solutions, Kyndryl's latest offering enhanced the global zero-trust security market, delivering real-time protection against ever-changing cyber threats. Besides, ThreatLocker established innovations in its zero-trust security platform in February 2025 at Zero Trust World 2025. The innovations, including ThreatLocker Insights, Patch Management, and Cloud Control, improved streamlined security management, higher automation, and simplicity of decision-making for security professionals. By combating ever-emerging threats, ThreatLocker endeavoured to reinforce its position in the global zero-trust security landscape while bringing in operational efficiencies and resilience for organizations worldwide. Further, in May 2024 when Palo Alto Networks unveiled Prisma SASE 3.0, a greater advancement in Zero Trust security.

By incorporating an enterprise browser, AI-based data security, and app acceleration, the solution maximized performance and protected data on managed and unmanaged devices alike. This innovative development impacted the global zero-trust security model immensely, allowing enterprises to secure data and ensure constant productivity across devices, thereby initiating a transformation across industries. Cognizant and Zscaler have declared an expansion of their collaboration in December 2024 to further enhance enterprise security in their offerings. An AI-driven, next-generation zero-trust cloud security platform is designed as part of the agreement to respond to the increasing threats emerging in the market.

Custom security process optimization, access control enhancement, and agile, scalable outcomes have all been developed by merging Cognizant's extensive industry capabilities with the Zscaler Zero Trust Exchange. These solutions will be made available to customers around the world. The steps made in this strategic plan strengthen the zero-trust security market on a global basis and provide enterprises with a more efficient and economical solution to securing their online infrastructures against emerging cyber threats.

North America has become the leading region of the global zero-trust security market because of several major factors. Primarily, the region's rapid adoption of frontier technologies, driven by its business hubs and technology-skilled workforce, has positioned it at the forefront of cybersecurity innovation. World-class cybersecurity intrusions, in addition to strict regulatory standards such as the Health Insurance Portability and Accountability Act and the National Institute of Standards and Technology, have grown the demand for reliable security products such as zero-trust. Well-established cybersecurity architecture, driven by such leading organizations as Cisco and Palo Alto Networks, further enhances its adoption.

Moreover, continuous digital modernization and transitions into cloud domains within North America propel a growing necessity for denser, adjustable models of security. Coupled with major commitments on the corporate and governmental side, North America's status as a cybersecurity dominance solidified its position in influencing the global zero-trust landscape. The Asia Pacific has been faster to emerge as the fastest-growing region for the global zero-trust security market. The region's digital evolution is at speed, with emphasis on the adoption of cloud computing, the replacement of old models of security, less capable and in demand of stronger measures through zero-trust. Furthermore, a growing wave of cyber threats in the form of ransomware and APTs drove firms to search for more enhanced measures of protection.

Compliance pressures, for instance, China's Cybersecurity Law and India's Personal Data Protection Bill, also propel zero-trust adoption further by demanding enhanced data protection measures. According to the estimates of PricewaterhouseCoopers (PwC), 35% of respondents in the Asia Pacific lost between US$1 million US$ 20 million in data breaches in 2023, highlighting the importance of more stringent security frameworks. Vendor innovations, localized and increasing awareness of cybersecurity threats, are driving adoption, particularly among start-ups.

The report provides a detailed overview of the zero-trust security market insights in regions including North America, Latin America, Europe, Asia-Pacific, and the Middle East and Africa. The country-specific assessment for the zero-trust security market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the zero-trust security market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which is anticipated to have a substantial impact on the growth of the zero-trust security market. Some key countries and regions included in the zero-trust security market report are  as follows:

• Zero trust security market detailed segments and segment-wise market breakdown
• Zero trust security market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in the zero-trust security industry)
• Current, historical, and forthcoming 10-year market valuation in terms of zero-trust security market size (US$ Mn), share (%), Y-o-Y growth rate, and CAGR (%) analysis
• Zero-trust security market demand analysis
• Zero trust security market regional insights with region-wise market breakdown
• Competitive analysis – key companies profiling, including their market share, product offerings, and competitive strategies.
• Latest developments and innovations in the zero-trust security market
• Regulatory landscape by key regions and key countries
• Zero-trust security market sales and distribution strategies
• A comprehensive overview of the parent market
• A detailed viewpoint on the zero-trust security market forecast by countries
• Mergers and acquisitions in the zero-trust security market
• Essential information to enhance market position
• Robust research methodology