Sports
Nutrition is Becoming Popular Among Fitness Enthusiasts as a Better-For-You
Supplement for Improving Athletic Performance
The growing consumer interest in
physical fitness is expected to fuel the sports nutrition market in the coming
years. Consumers are becoming increasingly concerned about their well-being,
this is attributed to consumers' willingness to pay more for healthier options,
changing lifestyles and rising disposable income. Athletes and other
individuals that engages in intense physical activity are increasingly
turning to sports nutrition solutions. According to the International Health
Racquet and Sportsclub Association (IHRSA), in 2021, there
were 32,270 health clubs in the United States. Increasing participation in
sports, health clubs, sports clubs and gyms, as well as a growing emphasis
on staying fit and in shape, are driving market expansion. These are some of
the primary drivers driving the sports nutrition market ahead. Gen Z and
millennials are adopting fitness as a fundamental concept and rising
consumer acceptance for protein supplements are anticipated to boost the
market. Consumer demand for nutritious products including plant-based
ingredients that provides immunity-boosting benefits is also driving the sports
nutrition market. Furthermore, manufacturers' increased use of social media
platforms such as YouTube and Instagram to promote their products is expected
to drive demand for sports nutrition products.
Sports Nutrition Market Driven by
Increasing Focus on Use of Organic and Vegan Ingredients in Nutritional
Supplements
As consumers become more
concerned about the usage of components in products, the use of organic
substances in the formulation of sports nutrition products is gaining traction
in the market. Consumers are increasingly preferring green label organic items.
Vegan products that contain simple organic or natural substances with no
artificial tastes or chemicals are becoming more popular. Clean labelling and
guidelines imposed by various governments are creating prospects for market
expansion in a variety of industries. Different sporting events provide an
excellent platform for advertising and distribution of these products.
Sports activities also help in developing an awareness regarding the
nutrition products. The expansion of health clubs and fitness facilities
around the world has resulted in the rise of the sports nutrition market.
Furthermore, a rise in demand for sports nutrition from casual consumers who
are not actively engaged in any physical activities is driving market
growth. Demand for energy bars and ready-to-drink protein among
lifestyle users is constantly expanding, thus, encouraging the market's
expansion. Moreover, the availability of such products is becoming much easier
with the growth of online stores and delivery services, that is contributing in
the expansion of the sports nutrition market.
Availability of Counterfeit and Low-Cost
Alternative Products to Hamper Sports Nutrition Market
Excessive consumption of sports
nutrition supplements may result in an increase in calorie intake and cause
certain side effects. The use of prohibited chemicals and stimulants is hampering
the sports nutrition market growth. The use of prohormones and anabolic
steroids will limit the expansion of the sports nutrition sector. Availability
of counterfeit and low-cost products pose a threat to the expansion of the
sports nutrition market. High cost of production of protein supplements further
restricts the market growth. Another challenge is the availability of
eco-friendly products that appeal to the younger generation. Companies must
improve their products in order to produce natural and healthy items.
Satisfying a diverse and growing consumer base is one of the most challenging
tasks in the growing sports nutrition market.
Sports Nutrition Market is Encouraged by
Novel Innovations & Collaboration
The sports nutrition market is
very competitive, with the existence of different international and domestic
companies. The global market players are increasingly relying on
product innovation as its primary approach. Extensive R&D investments have
taken place in recent years, resulting in the introduction of various new
products to the market. Furthermore, the players are actively working on
supplying consumers with novel solutions that also provide functional benefits.
Hydroxycut (Iovate Health Sciences International Inc.), announced
"Cut" in Jan 2022, an energy drink that will help consumers
in reducing their body fat percentage. Solabia-Algatech Nutrition
Ltd., introduced a new product AstaPure MAX in Nov 2021, a
multi-blend supplement designed to reduce muscle soreness and pain after
exercise. Glaxon, a rapidly rising sports nutrition company and General
Nutrition Centers Inc. (GNC) collaborated in Oct 2021 as the established
retailer's collaboration under a new technical incubation programme
initiative. Science in Sports introduced a new product line for athletes called
Beta Fuel, In Jul 2021, and is made up of one-part fructose and two parts
maltodextrins. Mergers and acquisitions, collaborations and flavour
differentiation are some of the primary techniques used by market players to
gain an edge over their competitors.
PepsiCo Inc., The Coca-Cola
Company, Red Bull GmbH, Nestle S.A., Hormel Foods Corporation, Yakult
Honsha Co., Ltd., Abbott Laboratories, Danone SA, Suzuki Pharmaceutical Co.,
Ltd (Ajinomoto Co., Inc.), Glanbia PLC, Herbalife Nutrition Ltd., Kerry Group
PLC, Archer-Daniels-Midland Co. and Now Health Group, Inc. (NOW® Foods) are
some of the major companies that are operating in the sports nutrition market.
Growing Consumer Demand and Government
Initiatives Towards Sports-Related Activities Drive the Sports Nutrition Market
Increasing consumer awareness
about health and fitness, as well as an increase in the number of health and
fitness centres in the region, drives the sports nutrition market in North
America. Moreover, the increasing number of new product launches in the sports
supplement category, indicating high demand for these products in the coming
years, as well as the presence of significant market players in the
region, are some of the important drivers expected to fuel market growth.
An increase in the number of government initiatives supporting sports-related
activities is another key element boosting the uptake of sports
nutrition in the region. The changing lifestyles of Asian consumers,
particularly in India and China, are creating opportunities for sports
nutrition products to become a convenient food alternative to satisfy cravings
and provide nutrients after sports or exercise. Hence, consumer participation
in sports is one of the primary factors driving the sports nutrition market.
The increasing snacking trend among the country's health-conscious consumers
boosts the need for sports nutrition, particularly energy and protein bars. Fitness
enthusiasts in the Asia-Pacific region are also driving the market with
their growing demands, such as stamina enhancement, muscle
development and body-fat reduction encouraging emerging players
to enter the sports nutrition market and thus, the demand for sports
nutrition is significantly rising in the region.
The report provides a detailed
overview of the sports nutrition market insights in regions including North
America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and
Africa. The country-specific assessment for sports nutrition market has been
offered for all regional market share, along with forecasts, market scope
estimates, price point assessment, and impact analysis of prominent countries
and regions. Throughout this market research report, Y-o-Y growth and CAGR
estimates are also incorporated for every country and region, to provide a
detailed view of the sports nutrition market. These Y-o-Y projections on
regional and country-level markets brighten the political, economic and
business environment outlook, which are anticipated to have a substantial
impact on the growth of the sports nutrition market. Some key country and
region included in the sports nutrition market report as follows:
North America (U.S., Canada)
Latin America (Mexico, Argentina,
Brazil, Peru, Chile)
Europe (Germany, France, Italy,
U.K., BENELUX, Nordics, Spain, Poland, Russia, CIS)
Asia Pacific (China, ASEAN,
India, Japan, South Korea)
Oceania (Australia, New Zealand)
Middle East and Africa (South
Africa, GCC Countries, Turkey, Israel, Iran)
The Sports Nutrition Market Research Report
Covers In-depth Analysis on:
·
Sports nutrition market segments
·
Sports nutrition market dynamics
·
Sports nutrition market value and share analysis
·
Recent trends, restraints, opportunities in sports
nutrition market
·
Companies & competition involved sports
nutrition market
·
Latest technologies in sports nutrition market
·
Supply chain and value chain sports nutrition
market
·
Sports nutrition market sales and distribution
strategies
Sports Nutrition Market Growth Highlights:
·
A comprehensive overview of parent market
·
Market dynamics, demand and trends in the
industry
·
Current, historical and anticipated market size
in terms of volume
·
In-depth market segmentation
·
Competition landscape
·
Key strategies of leading companies and product
portfolio
·
Sports nutrition industry trends and
developments
·
Potential and country, regions and segments
exhibiting future growth
·
A detailed viewpoint on sports nutrition market
forecast by countries
·
Essential information to enhance market position
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