Sports Drink Market - Forecast, COVID-19 Impact, Trend Analysis & Competition Tracking - Global Insights 2018-2033

Sugar Free Gatorade to Boost the Market Growth in North America

In recent years, sports beverages have gained in popularity in the United States. Over 50 million people in the United States are estimated to consume sports beverages on a regular basis. The great majority of these consumers are young people between the ages of 18 and 34. Every day, the average American consumes around two glasses of sports drink. This consumption is greatest among adolescents and young adults, who consume more than three-quarters of all sports drinks. Gatorade is the most popular sports drink brand in the United States, with approximately 3/4^th of the market share. Powerade, another popular brand, accounting for roughly 22% of the market.

Rising Inclination of Millennials Towards Physical Fitness

Some of the key reasons fueling sports drink demand are the millennial generation's increased interest in physical and fitness-related activities, rising spending power, and willingness to pay for healthier options. According to International Health, Racquet & Sportsclub Association research published in October 2019, 76 percent of millennials are predicted to exercise at least once a week. Furthermore, the benefits of this healthy drink include minimising the risk of dehydration and electrolytes in a sports beverage, replacing sweat, and keeping electrolyte balance in the body. As a result, growing consumer awareness of the product's health benefits is expected to propel the sports drink business forward.

Government Regulations to Hamper the Market Growth at Moderate Level

Strict government health regulations on sports and energy drinks, as well as greater awareness about the negative effects of these drinks on teenagers, are expected to impede sports drink market growth over the forecast period. Furthermore, the phoney marketing of a few providers, combined with negative media attention, has the potential to hinder the growth of the sports drink business in the coming years. The majority of beverages on the market have a significant amount of sugar, which can be damaging to one's health. As a result, market expansion is being constrained. The usual 20-ounce bottle pack of Gatorade sports drinks, for example, includes 34 grams of sugar.

Sports Drink Market Segmentation

The global sports drink market is segmented on the basis of product type, consumption type, flavor, form, packaging material, distribution channel.

On the basis of Product Type:

·         Isotonic

·         Hypertonic

·         Hypotonic

On the basis of Consumption Type:

·         Pre-exercise (PRX)

·         During Exercise

·         Recovery

On the basis of Flavor:

·         Unflavored

·         Flavored (Citrus, Berries, Mocha, Pomegranate, Apple, Mint, Blends (Mix), Cola, Watermelon, Chocolate, Others)

On the basis of Form:

·         Powdered

·         Liquid

On the basis of Packaging Material:

·         Metal

·         Pet/Plastic

·         Glass

On the basis of Distribution Channel:

·         Modern Trade

·         Drug Stores

·         Convenience Store

·         E-Commerce

·         Other Retail Formats

Leading Players Focus on ‘Organic Sports Drinks’ to Propel the Market Growth

Numerous manufacturers are currently focusing more on innovation and launching organic drinks in a range of flavours to meet the nutritional needs of consumers. This innovation will help many businesses increase their sales, which is expected to stimulate market growth further. In January 2020, a prominent brand called ‘Powerade’ made advances, especially to energise and refresh athletes. Powerade has expanded its beverage line with the addition of two new zero-sugar innovations that offer practical hydration solutions and container styles. It released POWERADE ULTRA, which contains BCAAs, creatine, vitamins B12, B6, and B3, as well as 50% more ION4 electrolytes than the original POWERADE.

Other than this The Coca-Cola Company, Abbott Nutrition, Monster Beverage Corp, Suntory Beverage & Food Ltd., Red Bull GmbH, Dr. Pepper Snapple Group Inc., GlaxoSmithKline Plc., GNC Holdings Inc., Pepsico Inc., PacificHealth Laboratories Inc., and Nestlé S.A are some of the prominent market players operating in the global sports drink market.

South Asia Region is Anticipated to Create Lucrative Opportunities for New Market Entrants  

South Asia is predicted to make a considerable contribution to the global sports drink sector by 2033 In countries such as China and India, the number of fitness centres are increasing drastically. According to a survey conducted in partnership with other research organisations by the Federation of Indian Chambers of Commerce and Industry (FICCI), there are 6 million active users in India who spend an average of US$ 350 to US$ 400 per year on fitness services. Participation in physically demanding activities such as sports is required. Similarly, nearly 3/4^th and 1/4^th of residents in urban and rural China are physically active, respectively. Furthermore, 1/3^rd of adults who participates in sports and physically demanding leisure activities.

The report provides a detailed overview of the sports drink market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for sports drink market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the sports drink market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the sports drink market. Some key country and region included in the sports drink market report as follows:

North America (U.S., Canada)

Latin America (Mexico, Argentina, Brazil, Peru, Chile)

Europe (Germany, France, Italy, U.K., BENELUX, Nordics, Spain, Poland, Russia, CIS)

Asia Pacific (China, ASEAN, India, Japan, South Korea)

Oceania (Australia, New Zealand)

Middle East and Africa (South Africa, GCC Countries, Turkey, Israel, Iran)

The Sports Drink Market Research Report Covers In-depth Analysis on:

·         Sports drink market segments

·         Sports drink market dynamics

·         Sports drink market value and share analysis

·         Recent trends, restraints, opportunities in sports drink market

·         Companies & competition involved sports drink market

·         Latest technologies in sports drink market

·         Supply chain and value chain sports drink market

·         Sports drink market sales and distribution strategies

Sports Drink Market Growth Highlights:

·         A comprehensive overview of parent market

·         Market dynamics, demand and trends in the industry

·         Current, historical and anticipated market size in terms of volume

·         In-depth market segmentation

·         Competition landscape

·         Key Strategies of leading companies and product portfolio

·         Sports drink industry trends and developments

·         Potential and country, regions and segments exhibiting future growth

·         A detailed viewpoint on sports drink market forecast by countries

·         Essential information to enhance market position