Rising Popularity of Probiotic Drinks is
Providing Traction to the Market Expansion
The popularity of functional food
and beverages is likely to expand significantly over the forecast period. Consumers
are getting more interested in probiotic drinks as they become more aware of
the association between health, nutrition, and diet. This increased demand for
probiotic beverages has encouraged customers to seek products like kefir, which
have been recognised for their natural probiotic content. Kefir is naturally
high in probiotics, which are living bacteria that provide a variety of health
advantages, notably for gut health. In addition, kefir provides with additional
health benefits like aiding digestion, reducing lactose intolerance symptoms
and promoting regular bowel movements. Manufacturers are focusing on creating
novel products by introducing flavoured kefir products and other dairy0free
alternatives. These product innovations are anticipated to appeal to a larger customer
base with various taste preferences. All these factors are creating lucrative
opportunities for the market expansion.
Increasing Demand for Fermented,
Lactose-Free and Organic Beverages is Fuelling the Demand for Kefir
Fermented dairy drinks have grown
in popularity in recent years due to their health-promoting characteristics.
The increased need for dairy protein in order to enhance the overall health
propels global market growth. The health benefits offered by kefir are one of
the major driving factors of the market expansion. The growing popularity of
functional drinks to support the trend of on-the-go nutrition is largely
driving market expansion. Kefir is considered to be rich in nutrients which is
useful for minimising the risk of certain gut health issues. This is said to be
boosting the demand for kefir among the users. Apart from this, the increasing
popularity of lactose-free drinks is also creating demand for kefir owing to
its reduced lactose content. Moreover, the increased popularity of non-dairy
beverages has aided in the creation of non-dairy or water-based kefir products,
increasing its popularity among vegan customers. Increased efforts to produce
new fermented milk variants with novel flavours are anticipated to drive market
expansion. As a result, the increased popularity of organic, clean-label and
lactose-free beverages is expected to boost the global market expansion.
Novel Product Innovations is Accelerating
the Market Development
Market players in the kefir market are focusing on research and development to develop novel products that meet the increasing customer demand and in turn enhance their product offerings. They are also adopting various market strategies such as now product innovations, partnerships and acquisitions to gain a competitive edge in the market. For instance, in August 2023, Biotiful Gut Health had introduced a new Kids Kefir product range including flavours such as strawberry, banana, peach and pineapple, demonstrating its continued commitment to serving gut health requirements. In August 2022, Yeo Valley Organic had extended its kefir 'Love Your Gut' yoghurt brand in the UK with the introduction of natural, mango and passionfruit, and cherry flavours for the kefir drinks. In June 2021, Müller, a leading international dairy product manufacturer, had launched its first kefir product, Müller Kefir Smoothie that is good for digestion, contains real fruit, is low in fat, and has calcium. It is available in two flavours: raspberry and pomegranate and mango and orange.
Lack of Awareness, Limited Shelf-Life and Shifting
Consumer Preferences Pose Challenges to the Market Progress
Despite the increasing demand for
kefir in the market, there are some factors that are responsible for the
impediment of the market expansion during the forecast period. Lack of
awareness regarding the health benefits of kefir is one of the major limiting
factors of the market development. Additionally, the adoption of lactic acid
bacteria or yeast in the production of kefir often reduces the shelf life of
the end product. These bacteria's unregulated growth also changes the sensory
qualities of kefir, lowering its palatability. The difficulties encountered in
preserving the stability of this drink throughout its shelf-life significantly
impedes the market growth. Moreover, consumers nowadays are adopting
plant-based beverages. Necessitating this rising demand for plant-based kefir
can be a significant challenge for manufacturers.
Live Kefir Company, E. I. Du Pont
De Nemours and Company, Hain Celestial, Chuckling Goat, Nestle S.A., Kerry
Group, Danlac Canada Inc., Koninklijke DSM N.V., Dhler Group., Groupe Danone,
Nourish Kefir, The Collective UK, Lifeway Kefir, Archer Daniels Midland and
Lifeway Foods Inc. are some of the prominent market players operating in the
global kefir market.
Nutritional Benefits of Kefir and Increasing
Demand for Plant-Based Alternatives is Propelling the Market Expansion
Europe is expected to witness a
substantial growth in the kefir market during the forecast period owing to the rising
demand and adoption of probiotic and healthy drinks in the region. This rising
adoption can be attributed to the increasing awareness regarding the health
benefits of kefir among the consumers. Apart from Europe, North America is also
anticipated to hold a significant share in the kefir market. Increasing popularity
of probiotic drinks and the increasing demand for plant-based kefir is driving
the market growth in this region. On the other hand, the Asia Pacific kefir
market is likely to witness growth over the forecast period. This growth is
expected to be influenced by the increasing demand for functional beverages
available in various flavours. These drinks are gaining more popularity among
the millennials in the region, thus boosting the market growth.
The report provides a detailed
overview of the kefir market insights in regions including North America, Latin
America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The
country-specific assessment for kefir market has been offered for all regional
market share, along with forecasts, market scope estimates, price point
assessment, and impact analysis of prominent countries and regions. Throughout this
market research report, Y-o-Y growth and CAGR estimates are also incorporated
for every country and region, to provide a detailed view of the kefir market.
These Y-o-Y projections on regional and country-level markets brighten the
political, economic and business environment outlook, which are anticipated to
have a substantial impact on the growth of the kefir market. Some key country
and region included in the kefir market report as follows:
North America (U.S., Canada)
Latin America (Mexico, Argentina,
Brazil, Peru, Chile)
Europe (Germany, France, Italy, U.K.,
BENELUX, Nordics, Spain, Poland, Russia, CIS)
Asia Pacific (China, ASEAN, India,
Japan, South Korea)
Oceania (Australia, New Zealand)
Middle East and Africa (South
Africa, GCC Countries, Turkey, Israel, Iran)
The Kefir Market Research Report Covers
In-depth Analysis on:
·
Kefir market segments
·
Kefir market dynamics
·
Kefir market value and share analysis
·
Recent trends, restraints, opportunities in kefir
market
·
Companies & competition involved kefir
market
·
Latest technologies in kefir market
·
Supply chain and value chain kefir market
·
Kefir market sales and distribution strategies
Kefir Market Growth Highlights:
·
A comprehensive overview of parent market
·
Market dynamics, demand and trends in the
industry
·
Current, historical and anticipated market size in
terms of volume
·
In-depth market segmentation
·
Competition landscape
·
Key strategies of leading companies and product
portfolio
·
Kefir industry trends and developments
·
Potential and country, regions and segments
exhibiting future growth
·
A detailed viewpoint on kefir market forecast by
countries
·
Essential information to enhance market position
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