Yogurt Gaining Recognition as a Health Food
with a Tangy Flavour
The expanding demand for
ready-to-eat foods, increased health consciousness, and resulting dietary
pattern changes are the main drivers influencing yogurt product usage.
The introduction of nutrient-fortified formulations and easier consumer access
to new fruit-flavoured yogurts are significant trends that have been
bolstering the industry's appeal of citrus-flavoured products. Food processers
operating in citrus yogurt market are increasingly focusing on strategies for
new launches and global expansion, as well as the potential of their products
as viable substitutes for ice creams and culinary spreads. A large population
consumes milk and dairy products worldwide, which supports the expansion of the
citrus yogurt market. However, the population of customers who are lactose
intolerant will create prospects for non-dairy citrus yogurt products in the
long run.
Increasing Health Awareness Leading to
Market Expansion of Citrus
Yogurt
Companies operating flavoured
yogurt segment have been emphasising the elimination or reduction of synthetic
chemicals and preservatives in recent years. Additionally, as consumer health
awareness has increased, the importance of sugar reduction has increased. The
rising demand for high-protein, low-carb diets and the huge expansion of
e-commerce distribution channels are projected to support the citrus yogurt
market growth throughout this time. Citrus yogurt that is organic is
expected to become popular because of growing health consciousness. Growth
opportunities will be created by rising awareness of the connected health benefits
and the resulting eating habits modifications. The market is expanding as a
result of simple access to a variety of new fruit-flavoured yogurts and the
creation of nutrient-rich formulas.
Pricing for Citrus Yogurt Products
is Likely to be a Challenge
Among variety of obstacles faced
by the citrus yogurt market, the pricing factor is anticipated to limit future
expansion to a greater extent. For instance, one of the main factors preventing
sales is competition from plain yogurt and yogurts without citrus flavours.
Additionally, flavoured yogurts are more expensive than regular yogurts, which
restricts consumer acceptance. Pricing for organic citrus yogurt products is
also hampering current market growth. Citrus yogurts made with fresh fruit are
also susceptible to environmental effects on fruit production, which may hinder
development of the citrus yogurt market in the near future.
Citrus Yogurt Market Segmentation
The global Citrus Yogurt market is
segmented on the basis of type, form, nature and distribution channel.
On the basis of Type:
·
Dairy
·
Non-Dairy
On the basis of Form:
·
Drinkable
·
Spoonable
On the basis of Nature:
·
Organic
·
Conventional
On the basis
of Distribution Channel:
·
Online Retail
·
Supermarket/Hypermarket
·
Convenience Store
·
Restaurant
·
Others
Covid-19 Pandemic has Slightly Uplifted Yogurt
Consumption
Consumers' choices for food have
significantly changed as a result of the Covid-19 pandemic. Concerns about
immunity, health, and viral transmission have increased demand for healthy
foods, particularly probiotic goods like flavoured yogurt. One key element that
is likely to boost demand in the near future is the sector's availability of
high-protein product options. Additionally, citrus yogurts made from plants are
anticipated to gain popularity throughout the crisis and adjustments in
consumer spending patterns focused on necessities like food and beverage
purchases will favourably impact the growth of the citrus yogurt market in the
near future. According to ATNI Covid-19 Project, a drop in dining out and
takeout and a shift away from ready meals toward home-cooked cuisine, there has
been a significant change in eating patterns, particularly during lockdown.
This change was reflected in the financial performance of numerous enterprises.
Additionally, there is more consumer interest in the advantages of healthy
eating for personal health. One example is the perceived effect of particular
product categories (such as the dairy industry in Asia) in relation to immunity
and Covid-19.
Market Participants are Aiming to Gain Ground
with High-Fat Offerings
Plant-based goods, better-for-you
options, and distinctive flavours trends are supporting the rise of citrus
yogurt market. According to The Food Industry Association, the citrus yogurts
made with dairy will continue to dominate the market. While the demand for
low-fat and fat-free yogurts remains consistent, the citrus yogurt market is
likely to experience shifts as consumer diet tastes shift toward high-fat,
low-carb choices. Yogurt brands like Chobani LLC, Icelandic Provisions, The
Icelandic Milk and Skyr Corporation, Peak Yogurt and Danone North America
Public Benefit Corporation will start offering items with double-digit fat percentages.
The trend is probably going to enhance the product qualities, providing
producers with lucrative prospects in the near future. To create a new line of
yogurts flavoured with fruit that would have otherwise been wasted, Danone
North America Public Benefit Corporation teamed up with Full Harvest
Technologies Inc to introduce a Meyer lemon flavour of Two Good Good Save
yogurt. The company goes a step further by developing an even more
sustainable business strategy while simultaneously keeping the environment
first by saving fruit that would have otherwise been discarded and coming up
with this innovation that is going to benefit the citrus yogurt market as it is
environment friendly and healthy.
The top producers of citrus
yogurt are: General Mills Inc, The Hain Celestial Group Inc, Nestle S.A., Daiya
Foods Inc, Chobani LLC, Forager Project LLC, Kite Hill.
Is Citrus Fiber Research
Beneficial for the Citrus Yogurt Market?
Citrus Yogurt producers have
great potential for expansion due to the increased level of health
consciousness among consumers. It has given companies the chance to market
their products as fermented, immune-boosting, or digestive aids. Growing
opportunities for the citrus yogurt market are being created by the research
and development activities associated with citrus fiber as a natural stabilizer
in yogurt so it could be kept in a refrigerator for up to 21 days without any
risk of dangerous yeast and mould infestation. According to USDA, sales of
flavoured yogurt will increase by more than 6% annually in the US.
Additionally, the US's milk production has increased by about 4,000 million
pounds between 2017 and 2019. These elements are expected to create a
beneficial condition for the citrus yogurt market. Despite the fact that
drinking yoghurt has been accessible on the market for a long time, its
popularity among customers has recently increased because of its practicality,
portability, and health advantages.
The report provides a detailed
overview of the citrus yogurt market insights in regions including North
America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and
Africa. The country-specific assessment for citrus yogurt market has been
offered for all regional market share, along with forecasts, market scope
estimates, price point assessment, and impact analysis of prominent countries
and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates
are also incorporated for every country and region, to provide a detailed view
of the citrus yogurt market. These Y-o-Y projections on regional and
country-level markets brighten the political, economic and business environment
outlook, which are anticipated to have a substantial impact on the growth of
the citrus yogurt market. Some key country and region included in the citrus yogurt
market report as follows:
North America (U.S., Canada)
Latin America (Mexico, Argentina,
Brazil, Peru, Chile)
Europe (Germany, France, Italy, U.K.,
BENELUX, Nordics, Spain, Poland, Russia, CIS)
Asia Pacific (China, ASEAN, India,
Japan, South Korea)
Oceania (Australia, New Zealand)
Middle East and Africa (South
Africa, GCC Countries, Turkey, Israel, Iran)
The Citrus Yogurt Market Research Report
Covers In-depth Analysis on:
·
Citrus yogurt market segments
·
Citrus yogurt market dynamics
·
Citrus yogurt market value and share analysis
·
Recent trends, restraints, opportunities in citrus
yogurt market
·
Companies & competition involved citrus yogurt
market
·
Latest technologies in citrus yogurt market
·
Supply chain and value chain citrus yogurt
market
·
Citrus yogurt market sales and distribution
strategies
Citrus Yogurt Market Growth Highlights:
·
A comprehensive overview of parent market
·
Market dynamics, demand and trends in the
industry
·
Current, historical and anticipated market size in
terms of volume
·
In-depth market segmentation
·
Competition landscape
·
Key strategies of leading companies and product
portfolio
·
Citrus yogurt industry trends and developments
·
Potential and country, regions and segments
exhibiting future growth
·
A detailed viewpoint on citrus yogurt market forecast
by countries
·
Essential information to enhance market position
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