Rising Health Awareness and Shifting
Dietary Preferences Propel the Bone Broth Market
With the rising health awareness,
there has been a significant shift in dietary preferences of consumers in
recent years. They are seeking food products which fulfils their taste
preferences while also providing necessary nutrition. The rising awareness is
anticipated to be influenced by the availability of information on the internet
and expansion of social media that allows consumers to make informed choices
about their food preferences. Additionally, the increasing demand for clean
label products is also boosting the demand for bone broth market. Apart from this,
increasing veganism, vegetarianism and other dietary preferences such as paleo
and keto diets is creating demand for food products which align with such
preferences. Rising demand for minimally processed food is also providing
traction to the bone broth market. Bone broth has also benefited from the
ongoing trends such as rising demand for high protein, functional foods and
increasing popularity of convenience foods. All these factors are likely to
expand the bone broth market over the forecast period.
Health and Wellness Trends, Health Benefits
and Expansion of E-Commerce is Driving the Market Expansion
The rising health and wellness
trends are creating opportunities for the development of novel food products
that are rich in nutrition. Bone broth is considered to align with the ongoing
trend. As a result, there is a surge in demand for bone broth among
health-conscious consumers. Bone broth is a rich source of nutrients such as
collagen, gelatine, minerals and amino acids, thus gaining popularity. Moreover,
the presence of minerals such as potassium, calcium, magnesium and phosphorous
also appeals to the consumers. In addition, the surge in number of diabetics is
driving the expansion of the bone broth market. Besides this, the increasing
promotional campaigns and effective marketing of benefits of bone broth is also
boosting the bone broth market expansion. Furthermore, the expansion of
e-commerce is providing consumers with a wide range of bone broth products,
thus increasing its consumption which in turn is driving the market growth.
New Product Developments Provide Traction
to the Bone Broth Market
Several manufacturers in the bone
broth market are focusing on creating novel products that meet the customer
demand. They are also implementing various market strategies such as new
product launches, mergers and collaborations in order to expand their customer
base in the market. For example, in September 2023, Nutriment Raw, a raw pet
food industry pioneer, had introduced its own line of very nutritious chicken,
beef and lamb bone broths to complement their extensive, high-quality pet food
portfolio. In April 2023, Paleo Ridge, UK's most authorised raw dog food
manufacturer, had introduced a New Classic Bone Broth Range for Dogs and Cats
which includes three bone broth flavours: beef, chicken and lamb. Earlier, in
August 2022, New Zealand based Taranaki
Bio Extracts had combined its premium bone broth and extracts range under the
'Butler' sub-brand which is a premium line-up created for food producers
seeking functional ingredients with exceptional flavour and a one-of-a-kind
provenance offering: grass-fed, sustainably farmed, ethically sourced, non-GMO,
and traceable to origin.
Lack of Quality Raw Materials and
Time-Consuming Production Procedure Pose Threat to the Market Development
Several variables can impact the
market availability of bone broth, which may lead to its low supply. Making
high-quality bone broth is a time-consuming procedure that includes boiling
bones and connective tissues for a lengthy period of time. This slow-cooking
approach thoroughly extracts the minerals and flavours. However, the time it
takes to create a batch of bone broth limits manufacturing capacity. The
quality of the bones utilised in the preparation of bone broth is critical.
Bones from pasture-raised or grass-fed animals are preferable since they may
contain more nutrients and have fewer possible pollutants. However, locating
such high-quality ingredients may be difficult and time-consuming, especially
if certain animal sources or organic choices are preferred. The time-consuming
production procedure, sourcing issues, seasonality, storage constraints, and
the specialised market it serves all contribute to the restricted availability
of bone broth.
Bare Bones Broth Co, LonoLife,
Bonafide Provisions, Erie Bone Broth, Kettle & Fire, Inc, Left Coast Performance,
Pacific Foods of Oregon LLC, Nutraholics, Ancient Brands LLC., Del Monte Foods
Inc., Precision Naturals, LONOLIFE, Paleo Pro, By- Brown LLC, Protein
Essentials LLC, Vital Protein, BRU Broth, Broth of Life, Perfect Supplements
LLC are some of the prominent market players operating in the global bone broth
market.
Increasing Demand for Convenience Foods and
Cross-Cultural Diversity are Accelerating the Market Expansion
North America is expected to
witness a substantial growth in the bone broth market owing to the rising
demand for convenience foods in the region. Moreover, consumers in this region
are adopting collagen-based foods in order to manage their overall health. On
the other hand, Asia Pacific is anticipated to hold a significant share in the
bone broth market during the forecast period. This growth can be attributed to rising
health awareness among consumers. In addition, acceptance of cross-cultural
foods is also driving the market growth in this region. Countries like India and
China are considered to be a potential market for the expansion over the
forecast period. The European bone broth market is also anticipated to grow due
to the increasing demand for functional foods, demand for organic products and
availability of various flavours in bone broth.
The report provides a detailed
overview of the bone broth market insights in regions including North America,
Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa.
The country-specific assessment for bone broth market has been offered for all
regional market share, along with forecasts, market scope estimates, price
point assessment, and impact analysis of prominent countries and regions.
Throughout this market research report, Y-o-Y growth and CAGR estimates are
also incorporated for every country and region, to provide a detailed view of
the bone broth market. These Y-o-Y projections on regional and country-level
markets brighten the political, economic and business environment outlook,
which are anticipated to have a substantial impact on the growth of the bone
broth market. Some key country and region included in the bone broth market
report as follows:
North America (U.S., Canada)
Latin America (Mexico, Argentina,
Brazil, Peru, Chile)
Europe (Germany, France, Italy, U.K.,
BENELUX, Nordics, Spain, Poland, Russia, CIS)
Asia Pacific (China, ASEAN, India,
Japan, South Korea)
Oceania (Australia, New Zealand)
Middle East and Africa (South
Africa, GCC Countries, Turkey, Israel, Iran)
The Bone Broth Market Research Report
Covers In-depth Analysis on:
·
Bone broth market segments
·
Bone broth market dynamics
·
Bone broth market value and share analysis
·
Recent trends, restraints, opportunities in bone
broth market
·
Companies & competition involved bone broth
market
·
Latest technologies in bone broth market
·
Supply chain and value chain bone broth market
·
Bone broth market sales and distribution
strategies
Bone Broth Market Growth Highlights:
·
A comprehensive overview of parent market
·
Market dynamics, demand and trends in the
industry
·
Current, historical and anticipated market size in
terms of volume
·
In-depth market segmentation
·
Competition landscape
·
Key strategies of leading companies and product
portfolio
·
Bone broth industry trends and developments
·
Potential and country, regions and segments
exhibiting future growth
·
A detailed viewpoint on bone broth market forecast
by countries
·
Essential information to enhance market position
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