Protein Ice Creams are Gaining Traction in
Terms of Nutritive Snacks
Consumers have started leaning
towards upmarket delicacies that are made using unique and organic ingredients
in recent years as a result of growing health consciousness and improved
knowledge. Additionally, new rules on ice cream manufacturing, labelling, and
ingredients are being issued by a number of regulating bodies around the world.
For instance, in 2020, the FSSAI adopted labelling specifications for frozen
desserts. The standards mandate that Food Business Operators (FBOs) prominently
display the percentage of plant-based proteins or plant-based fat/oil on the
label. In addition, increased urbanisation has promoted the growth of modern
retail formats such as supermarkets, convenience stores,
etc which is boosting the protein ice cream market. Regular ice cream
consumption has seen a moderate demand, and over the past few years, a new
breed of customers fond of nutritive snacks has increased the market for
protein ice cream. In order to fulfil the rising demand, ice cream producers
have begun to boost the protein content of their ice cream formulations by
adding whey. Greek-style ice creams and other frozen treats are typically high
protein desserts.
Growing Consumer Demand Fuels the Protein
Ice Cream Market
North America and Europe accounts for more than 2/3rd
of the world's market for protein ice cream. Although the market for
protein ice cream in Asia Pacific, Latin America, the Middle East, and Africa
are relatively new, the demand in these areas are growing rapidly. As ice cream
consumption is income elastic, developing countries such as India and China are
seeing an increase in per capita consumption due to increased disposable
incomes and consumers with more purchasing power. According to ICMR,
an adult must consume 0.8–1 g of protein per kg of body weight for a
healthy life, however the actual value of protein consumption in Indians over
the age of 18 is closer to 0.6 g per kg of ideal body weight (India's Protein
Paradox Study, 2020). This emphasises the requirement for top quality protein
supplements in the food.
Lifestyle Diseases Bringing a Threat to
Market Participants
The increasing prevalence of
obesity has been restricting consumers from eating protein ice cream globally.
According to the Centers for Disease Control and Prevention, over 70% of
American adults aged 20 and older are overweight, and nearly 40% of those
people are obese. While consumers in the older age bracket are refraining
from consuming protein ice cream, millennials and Gen Z are attracted towards
protein ice cream. As a result, the potential consumer base for protein
ice cream has moderately declined.
Protein Ice Cream Market Segmentation
The global protein ice cream
market is segmented on the basis of type, and sales channel.
On the basis of Flavour:
·
Chocolate
·
Fruit
·
Vanilla
·
Other Flavours
On the basis of Category:
·
Impulse Ice Cream
·
Artisanal Ice Cream
·
Take-Home Ice Cream
On the basis of Product Type:
·
Cone
·
Cup
·
Stick
·
Tub
·
Brick
·
Others
On the basis
of Distribution Channel:
·
Ice Cream Parlours
·
Online Stores
·
Convenience Stores
·
Supermarket/ Hypermarket
·
Others
On the basis of Application:
·
Sports nutrition (high quality dairy protein)
·
Shakes (protein for athletes or weight
management programs)
·
Medical foods (hospitals, clinics)
·
Assisted living facilities (healthy aging)
·
Others
Market Participants are Aiming to Gain
Ground with High Protein Offerings
The market participants are
launching ice creams with high nutritional content and less sugar than
traditional ice creams due to the rise in health consciousness among customers.
Unilever introduced "Ice structuring protein" in 2010, with less fat,
sugar, and calories and more fruit, ice cream and ice lollipops made with this
protein contain more fruit. Making products that also don't melt as quickly
using ISP and stabiliser technologies is ideal for children and tropical
countries. Some companies make ice cream with useful elements like probiotics,
protein, and fibre, like Halo Top ice cream, which claims of having little
calories and a lot of protein. As demand for cannabis products rises, major
companies like Ben & Jerry's are working to develop CBD ice cream. In 2020,
Mellow Ice Cream debuted ice cream that contained both THC and CBD. The company
released three unique flavours: Tahitian vanilla peanut butter cup, himalayan
sea salt and caramel, and mint chocolate chip. A wide variety of protein ice
cream flavours are being offered by producers as a result of rising consumer
demand for customised products in various parts of the world. Protein ice cream
is becoming more and more prevalent in café chains, eateries and hangout
spots, which has raised expectations for exceptional market growth
opportunities throughout the forecast period.
Halo Top, Wheyhey, Beyond Better
Foods LLC, So Delicious Dairy Free, Arctic Zero, Yasso Greek Yogurt, Spark
Protein, Talenti, Unilever, Nestle S.A., Inner Mongolia Yili Industrial Group
Company Limited, General Mills, Inc and NADA MOO! are a few of the well-known
companies that compete in the global protein ice cream market.
The Popularity of Healthier
Ice Creams is Rising
As consumers become more
conscious of health-related issues as a result of Covid-19 and more readily
available health information, companies across the food market are
transitioning towards healthier options. Ice cream producers are coming up with
innovative ways to deliver the same well-liked treats with better ingredients
in order to satisfy this need. The main factors influencing ice cream trends
are the expansion of scientific knowledge and shifting dietary habits of
consumers. Producers and dairy farmers are also advancing ice cream technology
by developing healthier and more sustainable dairy substitutes. The
enthusiastic response to these healthy snacks demonstrates that consumers
desire more options than just low-sugar and organic foods. Additionally, they
are drawn to foods that are good for their bodies and promote gut health.
Companies may reach a bigger audience with these healthy delights than they
would with conventional health meals because of the popularity of
protein ice cream.
The report provides a detailed
overview of the protein ice cream market insights in regions including North
America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and
Africa. The country-specific assessment for protein ice cream market has been
offered for all regional market share, along with forecasts, market scope
estimates, price point assessment, and impact analysis of prominent countries
and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates
are also incorporated for every country and region, to provide a detailed view
of the protein ice cream market. These Y-o-Y projections on regional and
country-level markets brighten the political, economic and business environment
outlook, which are anticipated to have a substantial impact on the growth of
the protein ice cream market. Some key country and region included in the protein
ice cream market report as follows:
North America (U.S., Canada)
Latin America (Mexico, Argentina,
Brazil, Peru, Chile)
Europe (Germany, France, Italy, U.K.,
BENELUX, Nordics, Spain, Poland, Russia, CIS)
Asia Pacific (China, ASEAN, India,
Japan, South Korea)
Oceania (Australia, New Zealand)
Middle East and Africa (South
Africa, GCC Countries, Turkey, Israel, Iran)
The Protein Ice Cream Market Research
Report Covers In-depth Analysis on:
·
Protein ice cream market segments
·
Protein ice cream market dynamics
·
Protein ice cream market value and share
analysis
·
Recent trends, restraints, opportunities in protein
ice cream market
·
Companies & competition involved protein ice
cream market
·
Latest technologies in protein ice cream market
·
Supply chain and value chain protein ice cream
market
·
Protein ice cream market sales and distribution
strategies
Protein Ice Cream Market Growth Highlights:
·
A comprehensive overview of parent market
·
Market dynamics, demand and trends in the
industry
·
Current, historical and anticipated market size in
terms of volume
·
In-depth market segmentation
·
Competition landscape
·
Key strategies of leading companies and product
portfolio
·
Protein ice cream industry trends and developments
·
Potential and country, regions and segments
exhibiting future growth
·
A detailed viewpoint on protein ice cream market
forecast by countries
·
Essential information to enhance market position
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