Convenience Foods are Becoming
More Popular Among Consumers
The way of life of people around
the world has changed significantly during the last few years. People are
looking for products that save time and effort because of their busy work
schedules. Consumers food products that are ready to eat, microwaveable, and
ready to make since they are ideal for consumption on-the-go and need little
preparation time. Due to their ease of preparation and consumption, frozen
breakfast items waffles are becoming quite popular with consumers.
Major retail establishments,
these stores provide a variety of commodities, including groceries, drinks, and
other home items. These shops provide goods from several brands at competitive
costs, enabling customers to discover the ideal item fast. These shops also
provide appealing discounts, a variety of payment choices, and a pleasurable
shopping experience. To enhance their profit, supermarkets and hypermarkets
concentrate on increasing product sales. Due to their enormous consumer
bases, manufacturers of frozen waffles typically choose to sell their products
through supermarkets and hypermarkets.
In Nuclear Families, Frozen Waffles Will Predominate
Due to its Ready-to-use Nature
It In many developed countries,
including the US and Canada, the number of one or two-person families is
rising. The US had 36.1 million single-person households, or 28% of all
households, according to the 2020 Current Population Survey. The demand for
ready-to-eat, portion-controlled food increased as the percentage of nuclear
families climbed. The market for frozen food items is expanding as well because
of their longer shelf lives, suitability for eating by one person, and ease of
preparation. The American Frozen Food Institute and Food Industry Association's
"Power of Frozen" research estimates that sales of frozen foods in
the US will rise by 21% in 2020.
Consumers' Demand is Identified and Fulfilled
by key Players in the Frozen Waffles Market
Frozen waffle makers are creating
vegan-friendly products in response to the growing veganism trend. For
instance, in March 2020, the US-based company Van's Food introduced vegan
frozen waffles in the flavores blueberry, choco chips, and original. Similar to
this, Griddle, a UK-based producer of frozen waffles, introduced vegan
protein-rich plant-based frozen waffles. Over the next couple of years, market
participants are anticipated to have access to significant prospects as a
result of such product advancements.
Food Processers have been forced
to provide gluten-free frozen waffles due to the rise in gluten intolerance
among consumers. Additionally, as consumers' awareness of their health and
wellness increases, they are switching to less processed and better options.
This element is also fueling the markets expansion for frozen gluten-free
waffles.
Frozen Waffles Market Segmentation
The global frozen waffles market is
segmented on the basis of type, category, and distribution channel.
On the basis of Type:
·
Flavored
·
Unflavored/Plain
On the basis of Category:
·
Gluten-free
·
Conventional
On the basis
of Distribution Channel:
·
Supermarkets and Hypermarkets
·
Convenience Store
·
Online Retail
·
Others
In the Covid-19 era, Working from Home has Uplifted
Frozen Waffles Market Growth
The COVID-19 pandemic forced many
industries to face previously entirely unknown challenges. During the first
quarter of 2020, supply chain interruptions brought on by lockdowns and border
restrictions also had an impact on the food and beverage sector. The operations
of numerous food and beverage production enterprises were negatively impacted
by a shortage of raw materials and personnel. The market for frozen waffles,
however, expanded favourably during the pandemic. Lockdowns and work-from-home
requirements forced people to stay at home, where they had more time to eat a
full meal, which increased the demand for frozen breakfast foods. Additionally,
while people continued to work from home, they stocked up their pantries, which
helped the outbreak-related increase in sales of frozen waffles. Additionally,
the market for frozen waffles is expanding steadily since producers are working
at full capacity and most nations have completed their vaccination programmes.
To increase their consumer base
and keep up with changing consumer preferences, producers of frozen waffles
like Griddle, Van's Foods, and Nature's Path Foods are introducing
innovative items like gluten-free, non-GMO, and plant-based options.
Veganism has significantly gained popularity in recent years. Customers have a
strong preference for plant-based goods because they believe they are healthier
than conventional products.
Key players operating in the
global frozen waffles market include Kellogg’s Company, B Boys LLC DBA Belgian
Boys, Avieta S.A., Make Each Day Delicious LLC, Dely Wafels, Kodiak Cakes, LLC;
Deligout, Nature’s Path Foods, Julian’s Recipe, LLC; and Van’s Foods.
Demand for Frozen Waffles in the North America is
Being Driven by High Consumer Spending Potential
The hectic lifestyle of
consumers, strong purchasing power, rising number of nuclear families, and
increased demand for convenience and frozen food are all factors contributing
to the growth of the frozen waffle market across North America. The need for
ready-to-eat, portion-controlled meals has increased as there are more nuclear
families. The market for frozen waffles in North America is growing
dramatically as a result of this aspect. The presence of major market players
in the area, such as Van's Foods, Nature's Path, LLC, and Kellogg's Company, is
also anticipated to fuel this industry's expansion. In Japan, almost 88% of
women and 80% of men utilise frozen meals, according to a poll published by the
"Japan Frozen Food Association." The region's market for frozen
waffles is anticipated to benefit from the rising demand for frozen food.
The report provides a detailed
overview of the frozen waffles market insights in regions including North
America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and
Africa. The country-specific assessment for frozen waffles market has been offered
for all regional market share, along with forecasts, market scope estimates,
price point assessment, and impact analysis of prominent countries and regions.
Throughout this market research report, Y-o-Y growth and CAGR estimates are
also incorporated for every country and region, to provide a detailed view of
the frozen waffles market. These Y-o-Y projections on regional and
country-level markets brighten the political, economic and business environment
outlook, which are anticipated to have a substantial impact on the growth of
the frozen waffles market. Some key country and region included in the frozen
waffles market report as follows:
North America (U.S., Canada)
Latin America (Mexico, Argentina,
Brazil, Peru, Chile)
Europe (Germany, France, Italy, U.K.,
BENELUX, Nordics, Spain, Poland, Russia, CIS)
Asia Pacific (China, ASEAN, India,
Japan, South Korea)
Oceania (Australia, New Zealand)
Middle East and Africa (South
Africa, GCC Countries, Turkey, Israel, Iran)
The Frozen Waffles Market Research Report Covers
In-depth Analysis on:
·
Frozen waffles market segments
·
Frozen waffles market dynamics
·
Frozen waffles market value and share analysis
·
Recent trends, restraints, opportunities in frozen
waffles market
·
Companies & competition involved frozen
waffles market
·
Latest technologies in frozen waffles market
·
Supply chain and value chain frozen waffles
market
·
Frozen waffles market sales and distribution
strategies
Frozen Waffles Market Growth Highlights:
·
A comprehensive overview of parent market
·
Market dynamics, demand and trends in the
industry
·
Current, historical and anticipated market size in
terms of volume
·
In-depth market segmentation
·
Competition landscape
·
Key Strategies of leading companies and product portfolio
·
Frozen waffles industry trends and developments
·
Potential and country, regions and segments exhibiting
future growth
·
A detailed viewpoint on frozen waffles market forecast
by countries
·
Essential information to enhance market position
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