Download Sample, AI, Sensors and App-connectivity Drive the Growth in the Hair Care Appliances Market
Changing consumer preferences regarding personal care, appearance, and the influence of social media are some of the factors that drive the growth of the hair care appliances market. Increased disposable income and spending on personal care fuel the market growth. In developing and developed countries rise of online retail also drives the growth of this market. Due to online retail, customers have new avenues to explore hair care products. Moreover, hair styling, which was once a commercial undertaking, due to technological advancements, has become a personalised experience. Shifting consumer preference towards hair care at home supports the growth of the household or personal use segment of this market.
In addition to this, increasing concerns related to hair loss and issues related to the scalp create a need for hair care among the young population. Therefore, hair care products, tools, and appliances are in demand from the young population. Also, the development of smart products is a factor that drives the market growth. Products featuring sensors, AI, and app connectivity are in demand due to the enhanced user experience. For instance, hair brushes that are equipped with technology such as sensors, integrated with artificial intelligence, and connected with mobile applications are able to detect scalp health, hair density, and hair texture. Smart hair care devices give insightful data to the customer about their hair health condition, and also provide personalised recommendations. It becomes a significant driver for the growth of the market.
In addition to this, increasing concerns related to hair loss and issues related to the scalp create a need for hair care among the young population. Therefore, hair care products, tools, and appliances are in demand from the young population. Also, the development of smart products is a factor that drives the market growth. Products featuring sensors, AI, and app connectivity are in demand due to the enhanced user experience. For instance, hair brushes that are equipped with technology such as sensors, integrated with artificial intelligence, and connected with mobile applications are able to detect scalp health, hair density, and hair texture. Smart hair care devices give insightful data to the customer about their hair health condition, and also provide personalised recommendations. It becomes a significant driver for the growth of the market.
Hair Dryers and Hair Straighteners are Becoming the Leading Segments in this Market
Hair dryers and Hair Straighteners are the largest segments in this market. It creates a major market opportunity for hair care appliance manufacturers in these segments. As per reports, with regard to the overall trade of hair care appliances, there were more than 23,000 shipments of hair care equipment traded across the world. Concerning the trade of hair straighteners, 15,000 shipments were traded from November 2023 to December 2024. In October 2024 alone world imported around 900 shipments of hair straighteners, which is about 20% more compared to the same period of the previous year. It indicates the growth of the hair straighteners market in the forecasting period.
Moreover, there is a significant opportunity in the multifunctional devices, energy-efficient, and smart devices. Multiple tools in one appliance cater to the multiple needs of the budget-conscious customers. Additionally, consumers are getting more aware with regards to scalp health, creating an opportunity in the electric scalp massager segment. It emerges as an affordable hair loss solution due to its scalp-stimulating and stress-relieving properties, which eventually increase its demand. China, Korea, and Germany are the major importers of the electric scalp massager. Also, the beauty trends which are driven by social media and influencers, and preference for salon-like curls at home, lead to the market opportunity in the curling irons segment. There is an increasing preference for a multifunctional device like curling and hair straightening in one device, powered with automatic functions.
Moreover, there is a significant opportunity in the multifunctional devices, energy-efficient, and smart devices. Multiple tools in one appliance cater to the multiple needs of the budget-conscious customers. Additionally, consumers are getting more aware with regards to scalp health, creating an opportunity in the electric scalp massager segment. It emerges as an affordable hair loss solution due to its scalp-stimulating and stress-relieving properties, which eventually increase its demand. China, Korea, and Germany are the major importers of the electric scalp massager. Also, the beauty trends which are driven by social media and influencers, and preference for salon-like curls at home, lead to the market opportunity in the curling irons segment. There is an increasing preference for a multifunctional device like curling and hair straightening in one device, powered with automatic functions.
Recent Trends in the Hair Care Appliances Market
- Products with a blend of hair styling and hair nourishment technology are gaining popularity.
- Multifunctional products are in demand among budget-conscious customers.
- Smart hair care devices that can give insights into hair and scalp health.
- Ionic technology and technology based on infrared rays are at the base of new products.
- Advanced Heating Technologies, with incorporation of ceramic, tourmaline, and infrared heating elements.
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Complying with Government Regulatory Standards and Counterfeiting of Products Hampers the Growth of the Market
Complying with the regulatory standards set by governments across the world is a major challenge. For instance, in 2024 Government of India (Department for Promotion of Industrial and Internal Trade) announced new rules regarding the regulatory standards for hair care appliances. According to these new rules, hair care appliances must carry the ISI (Indian Standards Institution) mark. It will ensure the safety of the household, the user, and the quality of the product. By doing this government is aiming at reducing the potential risk from inferior quality products. Along with this, dealing with counterfeit products made by local players is a crucial challenge. It becomes difficult for customers to distinguish between the fake and original products. For instance, in the US, ICE (Immigration and Customs Enforcement) has reported the counterfeiting of blow dryers and high-end flat irons.
Similarly, imitated versions of the Dyson Airwrap are sold through the illegal distribution channel. These fake products often possess a weaker airflow and lack heat control, unlike the original product, which has heat control technology that can prevent hair damage. With regards to different aspects of this, in regions such as North America, Europe, and countries in the Asia-Pacific such as South Korea, there is already a considerable household penetration. Customers change the appliance only if it becomes non-functional or if the customer wants advanced features and technology. Thus, the frequency of buying these products is less.
Although there are barriers to the entry of new entrants concerning product development and manufacturing, the growth of online channels makes it easier for marketing and sales activities for companies entering the market. Additionally, innovating the portfolio according to the trends and maintaining relevance in the market becomes a major challenge for companies in this market. For instance, integrating the product with AI and sensors becomes a necessity for manufacturers. Otherwise, a reduction in the market share is unavoidable for the companies that do not adapt to the changing trends, thus hampering the market growth of hair care appliances.
Similarly, imitated versions of the Dyson Airwrap are sold through the illegal distribution channel. These fake products often possess a weaker airflow and lack heat control, unlike the original product, which has heat control technology that can prevent hair damage. With regards to different aspects of this, in regions such as North America, Europe, and countries in the Asia-Pacific such as South Korea, there is already a considerable household penetration. Customers change the appliance only if it becomes non-functional or if the customer wants advanced features and technology. Thus, the frequency of buying these products is less.
Although there are barriers to the entry of new entrants concerning product development and manufacturing, the growth of online channels makes it easier for marketing and sales activities for companies entering the market. Additionally, innovating the portfolio according to the trends and maintaining relevance in the market becomes a major challenge for companies in this market. For instance, integrating the product with AI and sensors becomes a necessity for manufacturers. Otherwise, a reduction in the market share is unavoidable for the companies that do not adapt to the changing trends, thus hampering the market growth of hair care appliances.
Preventing Damage to the Hair Becomes a Crucial Aspect at the Forefront of the Innovation
A blend of hair styling with hair nourishment, with a technological improvement, is becoming a notable and exploratory component of this industry. Products that have multiple functions are gaining popularity, as they save the cost for the customers to invest in multiple products. In February 2025, Wavytalk, a hair tools brand, developed a new product named Pro Steam Hair Straightener Brush. It worked on hydro-fusion technology, combining hydration, smoothing, and straightening at once. In addition, in December 2024, Acerpure, part of the Acer group, launched a new ionic hair dryer with an intelligent temperature control system that prevented hair from overheating. It had a smart, clean function that cleaned debris and dust and enhanced its durability.
In November 2024, L'Oréal Paris, a company dealing in personal care products, launched a product named Air Light Pro. It was designed for consumers as well as beauty professionals. It was based on technology that used infrared rays and wind. It was designed to take care of soft, smooth, and hydrated hair. Moreover, in January 2024, Philips, a hair care appliance manufacturer, introduced a new hair straightener that helped nourish the hair. It had serum strips on the flat iron surfaces with ingredients such as vitamin E and argan oil, which were beneficial for hair nourishment. It aimed at preventing hair from heat damage and ensuring the nourishment of the hair.
Recently, a technology named ionic technology was used in some products, such as the Falcon high-speed hair dryer. With this technology, appliances created negative ions that interacted with the positive ions present on hair and sealed the cuticle, and hair got a freer look. A lab testing report published by the media brand Good Housekeeping in 2024 ranks the hair dryers based on their durability and performance after testing them under different conditions for around 320 hours. According to this report, Dyson’s Supersonic Hair Dryer, Hot Tools’ Turbo Ionic Hair Dryer, Shark Beauty’s Speed Style High Velocity Dryer, Conair’s Infinitipro Digital Hair Dryer, and SRI DryQ’s “Smart” Hair Dryer were the top 5 hair dryers.
In November 2024, L'Oréal Paris, a company dealing in personal care products, launched a product named Air Light Pro. It was designed for consumers as well as beauty professionals. It was based on technology that used infrared rays and wind. It was designed to take care of soft, smooth, and hydrated hair. Moreover, in January 2024, Philips, a hair care appliance manufacturer, introduced a new hair straightener that helped nourish the hair. It had serum strips on the flat iron surfaces with ingredients such as vitamin E and argan oil, which were beneficial for hair nourishment. It aimed at preventing hair from heat damage and ensuring the nourishment of the hair.
Recently, a technology named ionic technology was used in some products, such as the Falcon high-speed hair dryer. With this technology, appliances created negative ions that interacted with the positive ions present on hair and sealed the cuticle, and hair got a freer look. A lab testing report published by the media brand Good Housekeeping in 2024 ranks the hair dryers based on their durability and performance after testing them under different conditions for around 320 hours. According to this report, Dyson’s Supersonic Hair Dryer, Hot Tools’ Turbo Ionic Hair Dryer, Shark Beauty’s Speed Style High Velocity Dryer, Conair’s Infinitipro Digital Hair Dryer, and SRI DryQ’s “Smart” Hair Dryer were the top 5 hair dryers.
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North America and Europe Equally Dominate the Market for Hair Care Appliances
In the North American region, the US is the major importer of hair curlers and hair straighteners. It imports over 6,800 sets of hair curlers, as per reports. Women customers and Gen Z are the main demographic segments for the North American hair care industry. In the European market, countries like Russia, Ukraine, and France are major markets for hair care appliances. Russia imported over 3,000 consignments of hair care appliances alone. Hungary and Ukraine imported over 20,000 shipments, and over 10,000 shipments of hair curlers, respectively, from November 2023 to October 2024. It offers an opportunity for the growth of the market for hair straighteners and hair curlers within this region.
The Asia-Pacific region has a market opportunity for hair care appliances due to changing consumer preferences towards hair care. India, Kazakhstan, and Indonesia are the top importers in the market for hair straighteners, according to reports. China is the biggest exporter as well as a native market for China's hair care appliances. According to reports, from November 2023 to October 2024, Kazakhstan had imported over 2,000 consignments of hair care appliances. At the same time, Sri Lanka imported about 2,150 pieces of hair care appliances. Increasing problems related to hair loss and scalp issues are seen among the young and middle-aged. It leads to a surge in demand for hair care appliances and tools.
In the MEA region, Turkey is the major importer of hair straighteners, and consumers prefer online platforms to purchase hair straighteners. In Saudi Arabia, there is a demand for hair brushes. This demand is driven by the influence of social media, like the campaign of Philips for hair brushes uses influencer marketing to create product awareness. Lifestyle preferences when it comes to personal grooming are also changing in this market, and this is the push factor for the market. Besides this, the climatic conditions of most of the countries in this market are hot. It presents an opportunity for the growth of the market for hair care appliances.
The report provides a detailed overview of the hair care appliances market insights in regions including North America, Latin America, Europe, Asia-Pacific, and the Middle East and Africa. The country-specific assessment for the hair care appliances market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region to provide a detailed view of the hair care appliances market. These YoY projections on regional and country-level markets brighten the political, economic, and business environment outlook, which is anticipated to have a substantial impact on the growth of the hair care appliances market. Some key countries and regions included in the hair care appliances market report are as follows:
The Asia-Pacific region has a market opportunity for hair care appliances due to changing consumer preferences towards hair care. India, Kazakhstan, and Indonesia are the top importers in the market for hair straighteners, according to reports. China is the biggest exporter as well as a native market for China's hair care appliances. According to reports, from November 2023 to October 2024, Kazakhstan had imported over 2,000 consignments of hair care appliances. At the same time, Sri Lanka imported about 2,150 pieces of hair care appliances. Increasing problems related to hair loss and scalp issues are seen among the young and middle-aged. It leads to a surge in demand for hair care appliances and tools.
In the MEA region, Turkey is the major importer of hair straighteners, and consumers prefer online platforms to purchase hair straighteners. In Saudi Arabia, there is a demand for hair brushes. This demand is driven by the influence of social media, like the campaign of Philips for hair brushes uses influencer marketing to create product awareness. Lifestyle preferences when it comes to personal grooming are also changing in this market, and this is the push factor for the market. Besides this, the climatic conditions of most of the countries in this market are hot. It presents an opportunity for the growth of the market for hair care appliances.
The report provides a detailed overview of the hair care appliances market insights in regions including North America, Latin America, Europe, Asia-Pacific, and the Middle East and Africa. The country-specific assessment for the hair care appliances market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region to provide a detailed view of the hair care appliances market. These YoY projections on regional and country-level markets brighten the political, economic, and business environment outlook, which is anticipated to have a substantial impact on the growth of the hair care appliances market. Some key countries and regions included in the hair care appliances market report are as follows:
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Netherlands, Switzerland, Poland, Belgium, Sweden, Austria, Norway, Denmark, Finland, Rest of Europe |
| Asia Pacific | China, India, Kazakhstan, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Rest of Asia Pacific |
| MEA | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Kenya, Rest of MEA |
Hair Care Appliances Market Research Report Covers In-depth Analysis on:
- Hair care appliances market detailed segments and segment-wise market breakdown
- Hair care appliances market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in the hair care appliances industry)
- Current, historical, and forthcoming 10-year market valuation in terms of hair care appliances market size (US$ Mn), volume (Units), share (%), Y-o-Y growth rate, and CAGR (%) analysis
- Hair care appliances market demand analysis
- Hair care appliances market pricing analysis over the forecast period (by key segment and by region)
- Hair care appliances market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in the hair care appliances market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in the hair care appliances market
- Hair care appliances market sales and distribution strategies
- A comprehensive overview of the parent market
- A detailed viewpoint on the hair care appliances market forecast by countries
- Mergers and acquisitions in the hair care appliances market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What is the primary focus of the Hair Care Appliances Market Research Report?
The report focuses on analyzing evolving trends, product innovations, consumer behaviors, and growth opportunities shaping the global demand for advanced and efficient hair care appliances across various user segments.
Which key factors are influencing the growth of the hair care appliances market?
The growth is influenced by rising beauty awareness, increasing professional salon culture, product innovation in styling tools, and the growing preference for multifunctional and energy-efficient appliances.
How does the report segment the hair care appliances market?
The report segments the market based on product type, end user, distribution channel, and geography to highlight niche growth areas and evaluate potential investment opportunities.
