Download Sample, Increased Consumer Spending on Personal Care Products and Change in Buying Patterns are Propelling the Hair Care Products Market
Hair care market is continuously evolving through research and development in order to formulate new, efficacious and safe products. Due to the rising pollution and other environmental conditions, hair care products are formulated to nourish, and prevent hair damage. According to National Institutes of Health (NIH) epidemiologic study, there is a 50 50 50 rule for grey hair which states that at the age of 50 years, 50% of population has 50% grey hair. Consequently, the hair care products market is segmented of thousands of hair products such as hair oil, shampoo, conditioners, colorants, sprays, serums, etc. which are composed of both natural and synthetic ingredients in order to maintain healthy, long, lustrous, damage free and well-groomed hair. Currently, there is high demand of non-synthetic hair care products as compared to synthetic hair care products in order to steer clear of the risk of disease. Hence, increased demand for organic hair care products is attributed to heavily create a surge in demand of safe, simpler, and efficacious hair care products globally. A large population of health-conscious people is predicted to contribute to open new avenues for growth of hair care products market.
In today’s era people are more concerned about their appearance and awareness about hygiene to maintain good health of hair, thus use of hair care products plays a crucial role. The availability and affordability are increasing popularity and consumer expenditure of hair care products. Rise of consumer spending on personal hair care products, growing disposable income of consumers is emerging nations, and increased penetration of hair salons globally is driving the market. In addition, changing grooming patterns, especially among male consumers is expected to fuel the market growth. Hence, due to these factor’s hair care products market is expected to witness higher growth. Social media fashion influencers are affecting the customer’s intent and pushing them to adopt varieties of hair care products. Organic consumables had led companies to adopt the strategy of adding a whole different section of organic hair care products such as aloe-vera, coconut, olive, argan, etc. based shampoo, hair oils, conditioners and other naturally based raw products.
In today’s era people are more concerned about their appearance and awareness about hygiene to maintain good health of hair, thus use of hair care products plays a crucial role. The availability and affordability are increasing popularity and consumer expenditure of hair care products. Rise of consumer spending on personal hair care products, growing disposable income of consumers is emerging nations, and increased penetration of hair salons globally is driving the market. In addition, changing grooming patterns, especially among male consumers is expected to fuel the market growth. Hence, due to these factor’s hair care products market is expected to witness higher growth. Social media fashion influencers are affecting the customer’s intent and pushing them to adopt varieties of hair care products. Organic consumables had led companies to adopt the strategy of adding a whole different section of organic hair care products such as aloe-vera, coconut, olive, argan, etc. based shampoo, hair oils, conditioners and other naturally based raw products.
Constant Innovation and New Formulations are Anticipated to Open New Avenues in the Hair Care Products Market
Innovation in hair care formulation including non-synthetic, efficacious and sustainable ingredients in order to meet the demand for eco-friendly products is necessary. Technological advancements such as use of e-commerce platform helps direct-to-consumer (DTC), this offers flexibility for customers. The ecommerce include support for selecting and delivering orders from a wide range of products. May be the key factor is description of product details that pushes customers to purchase, as a result this factor may help in growth and expansion of hair care products market. Leading manufacturers are supposed to launch customised hair care products to meet special consumer needs, such as cleansing, damage repair, softening, moisturizing, etc. whereas, multipurpose products to expand product portfolio and attract more consumers. Hair products approved by PETA is a sign that the products have not been tested on animals, which increases the consumer trust of the brand. Vegan hair care products are known for abundant use of natural ingredients, by utilizing the power of plants to nourish and strengthen hair, which promotes healthier locks and scalp.
Globally, rise of chemotherapy-induced the alopecia areata treatment market and vice versa. Evolving lifestyles of people are leading to certain hair conditions such as hair loss (Alopecia Areata), baldness, etc. due to various variables such as genetic factors, vitamin or mineral deficiencies, skin problems, hair growth disorders, poor diet or hormonal problems, stress and depression and chemotherapy process. Increasing reason for hair loss is opening new ways for hair care products market to innovate new, effective and safe formulations. Furthermore, increasing female employment is anticipated to boost the product consumption as women are spending more on personal care products. Adoption of R&D and manufacturing of efficacious, safe and cost-effective products and catering to evolving preferences are supposed to drive the hair care products market.
Globally, rise of chemotherapy-induced the alopecia areata treatment market and vice versa. Evolving lifestyles of people are leading to certain hair conditions such as hair loss (Alopecia Areata), baldness, etc. due to various variables such as genetic factors, vitamin or mineral deficiencies, skin problems, hair growth disorders, poor diet or hormonal problems, stress and depression and chemotherapy process. Increasing reason for hair loss is opening new ways for hair care products market to innovate new, effective and safe formulations. Furthermore, increasing female employment is anticipated to boost the product consumption as women are spending more on personal care products. Adoption of R&D and manufacturing of efficacious, safe and cost-effective products and catering to evolving preferences are supposed to drive the hair care products market.
Recent Trends in the Hair Care Products Industry
- Rising preference for natural and organic hair care products due to increasing awareness about the harmful effects of certain compounds.
- Opting of multipurpose hair care products such as long and shiny hair or cleanses and moisturizing.
- Digitalization and e-commerce platforms, social media influencers and online reviews plays significant role in driving purchase decision.
- Adoption of sustainability in order to reduce the plastic usage, sustainable packaging solutions in hair care industry.
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Hair Care Products Containing Synthetic Compounds May Negatively Impact the Overall Health of an Individual
To steer clear of the negative effects of synthetic compounds on health, awareness towards natural and organic hair care products is rising. For instance, as an active ingredient some formulations contain the carcinogen formaldehyde, hair care products containing a mixture of harmful chemicals used in treatments of straightening or repairing hair damage may increase the risk of cancer. Excessive usage of hair care products may damage the hair protein structure. Similarly, according to the study of National Institutes of Health (NIH) women who used chemical hair straightening products were at higher risk of having uterine cancer as compared to women who did not report using such hair care products.
According to National Institute of Health (NIH), approximately ~60-70% of women and 50-60% of men are estimated to have some degree of sensitive skin. For people having sensitive skin or those who are prone to eczema, and dermatitis, sulphate-based hair products prolonged exposure may irritate the skin. Apart from rising negative impacts of synthetics on health, addressing environmental concerns the pressure of sustainability is there, by which the increased demand for eco-friendly hair care products is rising. As a result, increasing effects of chemical products on health may hamper the production rate of chemical hair care products market.
According to National Institute of Health (NIH), approximately ~60-70% of women and 50-60% of men are estimated to have some degree of sensitive skin. For people having sensitive skin or those who are prone to eczema, and dermatitis, sulphate-based hair products prolonged exposure may irritate the skin. Apart from rising negative impacts of synthetics on health, addressing environmental concerns the pressure of sustainability is there, by which the increased demand for eco-friendly hair care products is rising. As a result, increasing effects of chemical products on health may hamper the production rate of chemical hair care products market.
Consumers are Drawn to Multipurpose Hair Care Products That Offer Multiple Benefits
In order to meet the need and preferences of consumers companies are focusing on non-synthetic hair care products and new formulations. To enhance the growth of market, diversified range of hair care products based on their ingredient, formulation, product size, content-formulation, price and novel products free from silicone and sulphate are introduced to the market in order to keep pace with evolving hair trends. Using a great mix of promotional media, including hoarding, TV commercials, social media marketing, print media, sponsors and collaborations or partnerships open new avenues for companies to advertise their products and reaching out to the right set of people due to the better marketing of hair care products more publicity contributes to increased sales. Collaborations between brands and celebrities further hold up the market. Usually based on the competitive pricing policy adopted by the contemporaries in the hair care products market companies price their hair care products. For example, pricing strategy differs based on quantity for products such as shampoo sachets ranging from 1ml to 1litre shampoo bottles. Wide range of fluctuations in price, along with too high or too low prices can hamper the growth of the hair care product market.
Hair care products demands are intent-based such as efficacious, safer along with enhanced packaging and advertising solutions. To target right set of people with the intent data, through packaging and advertising the main impression should be made by talking about USP (Unique Selling Proposition) of the product. For instance, on 16 April 2024 SCHOTT Group had developed skin-friendly bioactive glass powder which offers an alternative for ammonia and 2-ethanolamine with odourless and pH boosting active ingredient for permanent hair dyes. Another solution to overcome from alopecia areata by Pfizer, the first and only treatment approved dose by Food and Drug Administration (FDA) for LITFULO launched on 23 June 2023, the dose recommended by LITFULO is 50mg once-daily oral treatment for individuals over and above 12 with severe alopecia areata. Hence to provide efficacious, safer and long-term results continuous research & development, innovation and new formulations are expected to drive the growth of hair care products market.
Hair care products demands are intent-based such as efficacious, safer along with enhanced packaging and advertising solutions. To target right set of people with the intent data, through packaging and advertising the main impression should be made by talking about USP (Unique Selling Proposition) of the product. For instance, on 16 April 2024 SCHOTT Group had developed skin-friendly bioactive glass powder which offers an alternative for ammonia and 2-ethanolamine with odourless and pH boosting active ingredient for permanent hair dyes. Another solution to overcome from alopecia areata by Pfizer, the first and only treatment approved dose by Food and Drug Administration (FDA) for LITFULO launched on 23 June 2023, the dose recommended by LITFULO is 50mg once-daily oral treatment for individuals over and above 12 with severe alopecia areata. Hence to provide efficacious, safer and long-term results continuous research & development, innovation and new formulations are expected to drive the growth of hair care products market.
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High Level of Consumer Awareness and Demand for Organic Products is Propelling the Hair Care Products Market Worldwide
North America and Europe are currently dominating the hair care products market due to high level consumer awareness and demand for organic products rather than synthetic hair care products in this region including UK and Australia. The Spanish hair care products market is anticipated to go under significant changes due to the wide range of products launched. Conditioner and hair colorant are segments which may have immense adoption rates, while shampoo is predicted to maintain its market dominance. Asia-Pacific is expected to witness highest CAGR as compared to other regions. Diversifying consumer buying patterns supported by rising disposable income and spending on personal care products in countries such as India and China are driving the hair care product market. Additionally, the significant factor in market rise is the region’s harsh climate.
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The report provides a detailed overview of the hair care products market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for hair care products market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the hair care products market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the hair care products market. Some key country and region included in the hair care products market report as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Hair Care Product Market Research Report Covers In-depth Analysis on:
- Hair care products market detailed segments and segment-wise market breakdown
- Hair care products market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in hair care products industry)
- Current, historical and forthcoming 10 years market valuation in terms of hair care products market size (US$ Mn), volume (Units), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Hair care products market demand analysis
- Hair care products market pricing analysis over forecast period (by key segment and by region)
- Hair care products market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in hair care products market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in hair care products market
- Hair care products market sales and distribution strategies
- A comprehensive overview of parent market
- A detailed viewpoint on hair care products market forecast by countries
- Mergers and acquisitions in hair care products market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What are the key factors influencing the growth of the hair care products market?
Factors such as rising awareness about personal grooming, increasing disposable income, and the growing preference for natural and organic ingredients are driving the growth of the market.
What trends are currently shaping the hair care products industry?
Key trends include the rise of sustainable packaging, the popularity of DIY hair care products, and the increasing demand for products catering to specific hair types and concerns, such as hair thinning.
How is the demand for natural and organic hair care products impacting the market?
The shift toward natural and organic hair care products is creating a significant demand for products with clean, eco-friendly ingredients, leading brands to develop innovative formulations to meet this preference.
