Global Sparkling Wine Market Growth Driven by Evolving Tastes

Tastes among consumers are evolving, and there is a rising need for different kinds of drinking experiences, propelling the sparkling wine industry forward. As the world's flavour becomes more global, there is an increasing preference for sparkling wines, presenting them as a perfect pairing to a variety of diverse cuisines and events. The growing acceptance of wine at social occasions and significant events, along with evolving lifestyles and separate tastes, is expected to encourage people to explore the sparkling wine industry further. The global drinking of sparkling wine has grown dramatically, particularly in developed nations.

The growing popularity of football games, Derby races, and Formula One races, as well as the ancient habit of popping a bottle of champagne or sparkling wine during celebrations and ceremonies, will drive up demand. Millennials are fuelling the rise of the sparkling wine market, notably with their taste for luxury and ceremonial wines. Furthermore, the rising appeal of low-alcohol cocktails, which frequently feature sparkling wine as a base, is propelling market expansion. Sparkling wine naturally has a lower alcohol concentration than other spirits and liquors, ranging between 9% and 12.5% ABV. However, sparkling wine's low alcohol concentration makes it widely used among health-conscious customers, which contributes to its rise.
Sparkling Wine Market

Champagne Dominance While Prosecco Demand for Sparkling Wine Market

Based on the product type segment, prosecco and champagne are the dominant wine products in the sparkling wine market. The champagne holds most of the market share due to its significance with parties and special events. It has always been a favourite option for celebrations like weddings, anniversaries, New Year's Eve, and other occasions, and its luxury and festive themes remain dominant in the market despite the increasing acceptance of other sparkling wine varietals. Champagne is recognized for its stringent production method, which yields precise bubbles, sophisticated flavours, and a luxurious look.

The champagne comes in a wide range of flavours, from brut to rosé, and frequently connects with celebrations and elegance. The price-sensitive consumers seek out the other cost-effective option, where prosecco wine stands out as the first choice for the price-sensitive consumers. As per data, the champagne usually costs US$ 30 to US$ 150, so it would cost more expensive and luxurious. Meanwhile, the prosecco would be the ideal option for the budget-conscious consumer, as it costs approximately US$ 10 to US$ 40. Thus, both wines boost the market growth significantly on special occasions and events like birthdays and weddings.

Recent Trends in the Sparkling Wine Industry:

  • Prosecco, the Italian sparkling wine, has experienced significant growth in demand globally.
  • Growth of Organic and Sustainable Sparkling Wines.
  • Emergence of Low- and No-Alcohol Sparkling Wines
  • Packaging innovation reshaping the sparkling wine market.
  • Cava, the Spanish sparkling wine, is experiencing the fastest growth.
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Regulatory Challenges in the United States for Wine Shipping Limits Market Growth

Still wine is much cheaper than sparkling wine, as it takes extra steps and time and is time-consuming. The primary difference between sparkling wine and still wine is that sparkling wine goes through a secondary fermentation cycle to yield bubbles. The extra secondary fermentation leads to the requirement of extra resources, and that increases the production cost of the sparkling wine. Sparkling wine frequently needs more time to age than still wine to get the desired taste and texture. All authentic Champagnes must mature in the winemaker's vineyards for up to 15 months before release. Vintage cuvées mature for at least three years.

With the shift in taste of consumer interest, the changes in regulatory rules or the addition of new regulatory rules can hamper market growth for the wineries. The stringent regulatory laws of the United States limit the direct distribution of wine in the United States. According to the NCSL, Arkansas requires that a consumer be present at the time of purchase unless shipping from a small farm winery licensee. Delaware requires that shipments must be delivered to a wholesaler, and then delivered to consumers by a retail license. In addition, Mississippi requires that a consumer may purchase at a winery and have the shipment sent to an in-state package retailer. Rhode Island requires that the consumer be present at purchase to ship the alcohol to the consumer.

Mergers, New Product Ventures, and Innovations in the Sparkling Wine Industry

Prominent industry leaders prioritize marketing strategies such as introducing new products, executing mergers, and pursuing acquisitions to expand their customer base and enrich their company's product offerings. In February 2024, the Accolade Wines and Australian Vintage had announced their plans to merge. Australian Vintage, a registered company, confirmed this to the Australian Securities Exchange. Furthermore, In August 2023, Blur's Alex James released a new 'Britpop' sparkling wine.

In August 2023, BACARDÍ marks the wrap-up of National Rum Month with the debut of the third installment in its exclusive cask finish series - the BACARDÍ Reserva Ocho Sevillian Orange Cask Finish. This limited-edition announcement celebrates the union of tradition and innovation within the world of fine-quality rum. However, in December 2023, Mionetto, a renowned Italian prosecco brand, has volunteered into the non-alcoholic market with a new offering a zero-proof sparkling wine replicating the taste of its renowned Prestige Prosecco Brut.
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Europe's Dominance and Asia-Pacific's Emerging Growth Trends Driving Sparkling Wine Market

Europe is projected to hold the highest share of the global sparkling wine market. Europe has a long history of producing sparkling wines, with renowned sections like Champagne and Prosecco. However, Germany is the fourth major wine producer in the European Union after France, Italy, and Spain. As per USDA, the wine production from 2022 garnered for marketing in calendar year 2023 is estimated at 9.4 million hectolitres, 9.8% higher than the previous year. Although Germany produces a lot of wine domestically in terms of volume, it is still the biggest importer of wine in the world. The European Union holds the distinction of being the global leader in wine production, consumption, and exportation. Europe commands half of the world's wine production, with Spain, France, and Italy collectively contributing three-quarters of the European Union's wine output.

Nonetheless, the Asia Pacific region is projected to experience the most rapid growth in the global sparkling wine market over the predicted time frame. The country is experiencing rapid economic growth, as consumer's lives are affected by Western culture. In 2023, the Asia-Pacific region continues to be the primary force behind global growth, even as it deals with challenges such as shifting global demand from goods to services and stricter monetary policy. According to the International Monetary Fund, the region is expected to grow 4.6% in 2023, compared to 3.9% in 2022.

The wine sector in the region is also steadily increasing, with significant contributors including Australia, China, and Japan. With increased disposable income and spending capability, individuals are ready to allocate relatively high amounts of money on special events such as birthdays, weddings, promotions, and anniversaries, which in turn are likely to propel the sparkling wine market in Asia Pacific over the forecast period.
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The report provides a detailed overview of the sparkling wine market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for sparkling wine market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the sparkling wine market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the sparkling wine market. Some key country and region included in the sparkling wine market report as follows:
Regions Countries
North America United States, Canada
Latin America Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America
Europe Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe
Asia Pacific China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific
Middle East and Africa GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA

Sparkling Wine Market Research Report Covers In-depth Analysis on:

  • Sparkling Wine market detailed segments and segment-wise market breakdown
  • Sparkling Wine market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in sparkling wine industry)
  • Current, historical and forthcoming 10 years market valuation in terms of sparkling wine market size (US$ Mn), volume (Liters), share (%), Y-o-Y growth rate, CAGR (%) analysis
  • Sparkling Wine market demand analysis
  • Sparkling Wine market pricing analysis over forecast period (by key segment and by region)
  • Sparkling Wine market regional insights with region-wise market breakdown
  • Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
  • Latest developments and innovations in sparkling wine market
  • Regulatory landscape by key regions and key countries
  • Supply chain and value chain analysis in sparkling wine market
  • Sparkling Wine market sales and distribution strategies
  • A comprehensive overview of parent market
  • A detailed viewpoint on sparkling wine market forecast by countries
  • Mergers and acquisitions in sparkling wine market
  • Essential information to enhance market position
  • Robust research methodology

- Frequently Asked Questions -

What factors are driving the growth of the sparkling wine market?

The growth of the sparkling wine market is primarily driven by changing consumer preferences towards premium products, increasing disposable incomes, and a rising trend in celebrating occasions with sparkling wines.

What are the key trends in the sparkling wine market?

Key trends in the sparkling wine market include a growing preference for organic and low-sugar options, innovative flavor combinations, and increased interest in local and artisanal producers.

Which regions are witnessing the highest demand for sparkling wine?

Regions such as Europe, particularly France and Italy, along with North America and Asia-Pacific, are witnessing the highest demand due to cultural preferences and growing consumer interest.