Matcha Market Report

In recent years, the demand for healthy food products has been gaining traction globally. This surge is anticipated to be driven by several factors such as changing lifestyles, the rising importance of health care & nutrition, and a greater emphasis on preventive healthcare. Consumers are becoming increasingly aware of the influence of their food choices on their health. They are seeking healthy, natural and lesser processed food and beverage alternatives. Owing to the growing health awareness, the matcha market is anticipated to expand significantly over the forecast period. Furthermore, the side effects of high-caffeine products include health problems including restlessness, dehydration, insomnia, dizziness and anxiety among others is creating a surge in demand for anti-caffeine beverages such as coffee and energy drinks among consumers. Consequently, in order to necessitate the rising demand for high-caffeine alternatives, market players are developing novel products such as matcha tea which is anticipated to contain a moderate amount of caffeine and also aligns with the growing demand for a healthier lifestyle. All these factors are likely to create lucrative opportunities for the matcha market expansion.

Owing to the growing health awareness among consumers, the market demand for matcha is on the rise. In order to necessitate this demand, market players in the matcha market are focusing on creating products that meet the growing consumer demand. In addition, the expansion of the food and beverages industry is also creating a demand for matcha as it is incorporated into various food products such as cakes, coffees, cookies, bread, muffins, energy drinks, etc. Furthermore, the adoption of the match in personal care and cosmetics products such as shampoos, cleansers, soothing masks, and body scrubs among others is also creating a surge in the popularity of the matcha market during the forecast period. Moreover, the rising availability of matcha around the world despite its limited geographical production is driving the market expansion. The expansion of the E-commerce market has made matcha accessible to consumers all over the world. All these factors are responsible for driving the matcha market over the forecast period.

• Focus on matcha’s antioxidants and overall wellness benefits.
• Expansion into matcha-flavored snacks, drinks, and desserts.
• Incorporation of matcha into energy and health beverages.
• Focus on high-grade matcha with richer, refined flavors.
• The surge in popularity of matcha lattes at coffee shops.

The matcha market is susceptible to some factors that are likely to restrain the market growth during the forecast period. For example, the lack of awareness of the health benefits of matcha among consumers is anticipated to limit the market progress. In addition, the high cost of the product in comparison with the other alternatives limits the demand for the product among budge-conscious consumers, thus restraining the market growth. Furthermore, the geographical limitations in the production of matcha are considered to be another constraint in the matcha market expansion over the forecast period.

Major market players are emphasizing R&D activities in order to develop innovative products that meet customer demand and enhance their product portfolio. Some market players are also implementing various market strategies like new product launches, mergers, and acquisitions to strengthen their market position. For instance, in June 2023, Chamberlain Coffee, a leading coffee lifestyle brand, collaborated with hair care label, IGK, to develop a limited-edition Matcha Dry Shampoo. The co-branded product was planned to be an edition of IGK's renowned Direct Flight Multi-Tasking Matcha Dry Shampoo with distinctive packaging.

Earlier, in January 2023, Tenzo, a global manufacturer of organic ceremonial matcha introduced its newest product: Single Serve Matcha Packets. Each package contains ten individually wrapped packets of matcha, making it simple to consume matcha on the move. Tenzo had collaborated with a top tea master in Kagoshima, Japan, to make a high-quality matcha. Furthermore, in December 2022, MatchaKo announced the release of the first ready-to-drink premium matcha drink that is organic, non-GMO Project Verified, and vegan and is made with the highest-quality ingredients, including ceremonial grade matcha obtained from Japan.

Asia Pacific is considered to hold a significant position in the matcha market. This is due to the age-old tea traditions and household consumption of matcha in countries like Japan and China. In addition, the rising disposable income in the region along with the increasing demand for nutrient-rich and organic drinks is expected to boost the market growth. On the other hand, North America is anticipated to experience significant growth in the matcha market during the forecast period. This growth can be attributed to the rising health awareness and increasing demand for convenience foods. Furthermore, Europe is also anticipated to witness substantial growth in the matcha market. Growing knowledge of health benefits such as anti-aging qualities, cancer and diabetes prevention, low-calorie content, and energy stimulation has resulted in increased demand for matcha throughout Europe.

The report provides a detailed overview of the matcha market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the matcha market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the matcha market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which are anticipated to have a substantial impact on the growth of the matcha market. Some key countries and regions included in the matcha market report are as follows:

• Matcha market detailed segments and segment-wise market breakdown
• Matcha market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in matcha industry)
• Current, historical, and forthcoming 10 years market valuation in terms of matcha market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
• Matcha market demand analysis
• Matcha market pricing analysis over the forecast period (by key segment and by region)
• Matcha market regional insights with the region-wise market breakdown
• Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
• Latest developments and innovations in the matcha market
• Regulatory landscape by key regions and key countries
• Supply chain and value chain analysis in matcha market
• Matcha market sales and distribution strategies
• A comprehensive overview of the parent market
• A detailed viewpoint on matcha market forecast by countries
• Mergers and acquisitions in matcha market
• Essential information to enhance market position
• Robust research methodology