The Ketogenic Diet is a Lifesaver for People with Obesity and
Minor illnesses
Over the last few years, market expansion
of ketogenic diet is being fueled by the increased prevalence of overweight and
obesity issues among the younger generation, millennials, and working-class
population. The ketogenic diet has become a popular weight-loss strategy since
obesity raises the chance of contracting a number of chronic diseases like
cardiovascular disease, diabetes, and high blood pressure. The prevalence of
obesity has considerably increased over the past few years, which has raised
demand for a weight-management diet. Due to its success across all age groups,
the ketogenic diet has recently gained popularity on a global scale. However,
the high production cost of making items for the ketogenic diet and their
adverse consequences on human health restrain market expansion. On the other
hand, the rapid development of e-commerce and the rise in R&D spending by
manufacturers to diversify their product lines and boost their market
penetration as a result of the continued consumer trend toward organic and
healthy diets present new market opportunities in the future.
Demand for a Ketogenic Diet is Being Driven by an Increase in
a Number of Health Concerns Among People
A ketogenic diet helps in weight
loss and enhances general health, according to numerous studies conducted by
the National Institutes of Health. These elements are driving up demand for
ketogenic diets all across the world. The ketogenic diet has shown excellent
results in treating a number of diseases, including obesity, epilepsy, brain
injuries, Alzheimer's disease, Parkinson's disease, polycystic ovary syndrome,
cancer, and cardiovascular diseases, according to numerous studies conducted by
The American College of Cardiology and the Academy of Nutrition and Dietetics.
The number of overweight people
has substantially increased around the world as a result of the rising
popularity of junk food among millennials and the younger generation. For
instance, the Centers for Disease Control and Prevention (CDC) reports that the
obesity rate in the United States was 42.4% between 2017 and 2018. In addition,
from 2017 to 2018, the prevalence of extreme obesity was 9.2%. The percentage
of obese Americans who were adults in the United States between the ages of 20
and 39 was 40.0%. This is a worrying scenario that requires prompt and
efficient attention. The need for a ketogenic diet is being driven by these
health issues. The predicted growth in the snacking market is attributed to the
growing acceptance of keto-specific foods among young consumers around the
world. Manufacturers are releasing a variety of snacks that adhere to the
nutritional requirements of the ketogenic diet, enabling consumers to adhere to
their diet and enjoy their snacks. Customers who purchase these ketogenic
snacks benefit from a variety of conveniences, including the ability to eat in
accordance with their diet plans without interfering with their hectic
schedules.
Consumers are Turning to E-commerce Sites to Order Ketogenic
Diets
A number of e-commerce giants,
including Amazon and Alibaba, are expanding into the online distribution
channel segment in response to the growing trend of online shopping among young
and working-class people around the world. These companies are doing so alongside
significant brick and mortar retailers with substantial financial resources.
Additionally, there are fewer intermediaries in this online distribution
channel than there are in the offline distribution channel, which increases
profit margins. Global sales of ketogenic products are being driven by these
market trends through online distribution channels. Additionally, the COVID-19
epidemic encouraged grocery shopping online, which raised demand for ketogenic
food items and, as a result, fueled the market's expansion. The market will
keep expanding in the coming years.
Ketogenic Diet Market Segmentation
The global ketogenic diet market is
segmented on the basis of type and distribution channel.
On the basis of Type:
·
Supplements
·
Snacks
·
Beverages
·
Others
On the basis
of Distribution Channel:
·
Supermarket/Hypermarket
·
Specialist Retailers
·
Online
·
Others
Covid-19 Pandemic has Helped Consumers to Familiarise with
the Ketogenic Diet Concept
The global market for foods for
the ketogenic diet benefited from the COVID-19 epidemic. Consumers have been
adhering to a stringent workout and diet regimen at home since lockdowns were
imposed globally. As a result, social media platforms and online health
training programmes encouraged the consumption of healthy and weight-loss
meals. This aspect raised the desire for and consumption of food items and
beverages with a ketogenic diet. The demand for ready-to-drink meal-replacing
smoothies increased dramatically.
Due to the existence of numerous
domestic and foreign players, the market is fragmented globally. North America,
Europe, and the Asia-Pacific region all have sizable market shares for these
producers. Manufacturers are implementing a number of marketing techniques,
including new product releases, partnerships, and the expansion of distribution
channels, in response to the global trend toward the ketogenic diet as a
practical tool for weight management. For instance, Nestle S.A. and Know
Brainer Foods collaborated to introduce a new line of keto butter creamers in
March 2018. Some prominent players in the market for the ketogenic diet
are:
Ample Foods, Danone S.A., Keto and
Company, Zenwise Health, Perfect Keto, Nestle S.A., Pruvit Ventures Inc., Know
Brainer Foods, Bulletproof 360, Inc., Know Brainer Foods are some of the prominent
market players operating in the global Ketogenic Diet market.
More Than 2/5th of the Global
Market for Ketogenic Diets is in North America
Increased urbanisation and an
increase in middle-class consumers have promoted convenience-focused lives,
making ketogenic diet foods more appealing to people of all ages in the area.
However, North America accounted for more than two-fifths of the global market
for ketogenic diet foods in 2021. Throughout the projection period, this
region's demand for ketogenic diet meals is anticipated to increase. This is
brought on by rising obesity rates and millennials' keen understanding of the
value of maintaining a balanced diet.
Long-term potential for the keto
food sector is presented by the rising prevalence of overweight people in a
number of Asia Pacific nations, including China and India. It is projected that
these market developments would increase interest in the ketogenic diet.
The report provides a detailed
overview of the ketogenic diet market insights in regions including North
America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and
Africa. The country-specific assessment for ketogenic diet market has been
offered for all regional market share, along with forecasts, market scope
estimates, price point assessment, and impact analysis of prominent countries
and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates
are also incorporated for every country and region, to provide a detailed view
of the ketogenic diet market. These Y-o-Y projections on regional and
country-level markets brighten the political, economic and business environment
outlook, which are anticipated to have a substantial impact on the growth of
the ketogenic diet market. Some key country and region included in the ketogenic
diet market report as follows:
North America (U.S., Canada)
Latin America (Mexico, Argentina,
Brazil, Peru, Chile)
Europe (Germany, France, Italy, U.K.,
BENELUX, Nordics, Spain, Poland, Russia, CIS)
Asia Pacific (China, ASEAN, India,
Japan, South Korea)
Oceania (Australia, New Zealand)
Middle East and Africa (South
Africa, GCC Countries, Turkey, Israel, Iran)
The Ketogenic
Diet Market Research Report Covers In-depth Analysis on:
·
Ketogenic diet market segments
·
Ketogenic diet market dynamics
·
Ketogenic diet market value and share analysis
·
Recent trends, restraints, opportunities in ketogenic
diet market
·
Companies & competition involved ketogenic
diet market
·
Latest technologies in ketogenic diet market
·
Supply chain and value chain ketogenic diet market
·
Ketogenic diet market sales and distribution
strategies
Ketogenic Diet
Market Growth Highlights:
·
A comprehensive overview of parent market
·
Market dynamics, demand and trends in the
industry
·
Current, historical and anticipated market size in
terms of volume
·
In-depth market segmentation
·
Competition landscape
·
Key Strategies of leading companies and product portfolio
·
Ketogenic diet industry trends and developments
·
Potential and country, regions and segments exhibiting
future growth
·
A detailed viewpoint on ketogenic diet market forecast
by countries
·
Essential information to enhance market position
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