Low Fat Cheese Market Report

The mozzarella cheese dominates the highest market growth for the low-fat cheese market. Mozzarella, even in its full-fat form, is lower in fat percentage compared to other cheeses. The mozzarella cheese has noteworthy melting features, which makes it the perfect choice for consumers preferring low-fat pizza, burgers, and other culinary dishes. Consumers frequently choose shredded mozzarella made from part-skim milk for its combination of flavour and nutritional advantages. The global manufacturers like Domino’s offer the consumers Smart Slice pizza that can be made with major ingredients like 100% real lite mozzarella cheese, reduced fat pepperoni, and dough rich in whole grain.

However, the customers growing awareness of health has given rise to a massive change in their diets and eating habits. With the growing awareness of health, contract research firms for better food and health like NIZO Food Research B.V. are developing the technologies that solve the problem of consumer shifts in their diets. NIZO discovered innovative methods for producing low-fat (3%) mozzarella cheese that performs well in ready meals. The resulting 3.5% fat prototype LMMCs exhibited the expected qualities while including no off flavours. This novel technique would further drive the market growth for the global low-fat cheese market.

The plant-based diets have encouraged the development of plant-based low-fat cheese alternatives. These advancements in products have decreased the consumption of animal items among not just vegans but also health-conscious individuals. However, the growing interest in vegan diets, especially among those who prefer plant-based diets, has led to in a significant growth in the consumption of plant-based low-fat cheese alternatives. This unexpected development has significantly impaired the dairy industry, especially impacting the growth of the low-fat cheese market.

In addition, Greek yogurt is rich in protein and probiotics, which promote digestive health, and contains less fat than standard cheese spreads. In sandwiches and salads, mashed avocado can replace the creamy texture of cheese. It is high in healthful monounsaturated fats and fiber, making it a heart-healthy choice. Furthermore, the low-fat cheese may have a flavour issue because of the absence of fat acting as a carrier for flavour molecules or its altered physical composition, which hinders specific enzyme processes. Thus, consumers have firmly established preferences for the luxurious and decadent texture and taste of classic cheeses. Low-fat cheese options frequently find it difficult to meet these standards, creating a major hindrance for their popularity and expansion in the global market.

Major market leaders employ marketing tactics focused on introducing new products, merging with other companies, and acquiring new businesses to grow their customer base and enhance their range of products. In April 2024, VELVEETA, famous for its deliciously smooth consistency that fulfills desires, introduced a new Queso flavor. Unveiling VELVEETA Queso in three delicious varieties - Queso Con Salsa, Queso Blanco, and Jalapeno, the company had launched into the prepared queso market to satisfy cheese enthusiasts at any event. In addition, in March 2024 Sargento remains at the forefront of the refrigerated snack category as it introduced three new products to its well-known collection of natural cheeses: Sargento® Fun! Balanced Breaks® combined with Sargento® Fiesta™ Pepper and Smokehouse String Cheese™ Snacks.

Moreover, in April 2024, Kraft Natural Cheese, a top dairy brand, introduced Kraft Flavor Fusions, a set of three new block cheeses to bring innovation to dishes and enhance snacking moments. This new product extension, now accessible everywhere, provides consumers with a diverse cheese experience that introduces distinctive flavors to dining occasions. Additionally, in April 2023, Bel Group, the company behind cheese labels Babybel, The Laughing Cow, and Boursin, had collaborated with start-up Climax Foods, which uses AI technology, to develop plant-based versions of its well-known brands. By the end of 2024, these items will be accessible in both Europe and the United States, commencing with Mini Babybel.

The North America region is anticipated to dominate the low-fat cheese market during the forecast period. The consumers in North America are highly health conscious; they focus on cardiovascular health since the increase in obese conditions, which reduces the fat intake in their diets. Pre-cut and individually sized low-fat cheeses are ideal for this purpose. Moreover, 'The Whitehouse' article states that around 700,000 Americans die annually as a result of heart disease, making it the top cause of death in the country. The US government is introducing The White House Challenge to address hunger and support healthy communities. The Challenge is a national call to action for everyone in society to make big promises to help President Biden reach his goal of ending hunger and reducing diet-related diseases by 2030, while also reducing disparities. Thus, the government initiatives are also spreading awareness among the consumers which make consumer to look for healthy food choices like low-fat cheese.

Like in North America, consumers in Asia Pacific are developing a stronger focus on their health. Increased worries about obesity, diabetes, and heart disease are causing individuals to choose healthier food options, such as selecting low-fat cheese. Thus, the Asia-Pacific region is anticipated to experience the most rapid growth in the market for low-fat cheese. Economic growth in many Asian countries is leading to rising disposable income. This allows consumers to spend more on higher-quality food products, including low-fat cheese which may be perceived as premium compared to traditional cheeses.