Download Sample, Halal Cosmetics are Tapping into a Powerful Cultural Shift That’s Changing the Beauty Game
The halal cosmetics industry is stepping up like never before. In the upcoming times, halal cosmetics will not just be a niche, but they're redefining self-care for a large population worldwide. As of May 2025, muslims represent over 25% of the world's population. With the growing muslim population, the market for halal cosmetics is expected to expand at a high growth rate. The demand is posed by Muslim consumers who are demanding products that comply with their religion. Islam is the world's second-largest religion and is estimated to outnumber Christians by 2050, according to World Population Review. Halal cosmetics are moral and acceptable according to Islamic law. Especially, the younger muslim generation wants more than just halal food; they want a halal lifestyle. Halal cosmetics are targeting one of the fastest-growing consumer groups worldwide.
There has been a surge in clean beauty products and vegan beauty trends, due to which not only muslims, but also others are leaving behind products with harmful chemicals and animal by-products. Halal cosmetics meet this consumer sentiment in all ways. They are gaining traction due to their alcohol-free nature, no animal cruelty, and absence of harmful chemicals, as this overlaps with the clean beauty standards and also the vegan beauty market, giving them an added advantage. Social media platforms like Instagram and YouTube act as an easy platform to share and get product reviews, giving a perfect stage for halal beauty influencers. Consumers can find out about these products without walking into any physical stores.
There is immense pressure for sustainability in the beauty industry, helping the halal beauty brands to emerge as innovators in this emerging industry shift. They are now focusing on using recyclable, biodegradable, and environmentally friendly materials for packaging, which is setting a benchmark for waste minimization in the beauty industry. The halal cosmetics market is also leading the way in eco-friendly packaging methods. However, there are certain challenges that the expanding halal market must address. A lack of a global standardising body is causing confusion for the brands on which certification is ideal to attain the global halal status. This further causes fraudulent claims, leading to a loss of consumer trust.
The trend towards natural formulations will go on as consumers focus on health and safety. As halal cosmetics demand increases, pressure on countries to standardise halal certification will continue to increase. Integration of AI to help know a particular skin type and then recommend a halal-certified product will be revolutionising, and companies have already started to invest in these technologies to give consumers a customised experience. Diversification of this market into new product categories, including children’s cosmetics and men’s grooming, will open up new growth opportunities.
There has been a surge in clean beauty products and vegan beauty trends, due to which not only muslims, but also others are leaving behind products with harmful chemicals and animal by-products. Halal cosmetics meet this consumer sentiment in all ways. They are gaining traction due to their alcohol-free nature, no animal cruelty, and absence of harmful chemicals, as this overlaps with the clean beauty standards and also the vegan beauty market, giving them an added advantage. Social media platforms like Instagram and YouTube act as an easy platform to share and get product reviews, giving a perfect stage for halal beauty influencers. Consumers can find out about these products without walking into any physical stores.
There is immense pressure for sustainability in the beauty industry, helping the halal beauty brands to emerge as innovators in this emerging industry shift. They are now focusing on using recyclable, biodegradable, and environmentally friendly materials for packaging, which is setting a benchmark for waste minimization in the beauty industry. The halal cosmetics market is also leading the way in eco-friendly packaging methods. However, there are certain challenges that the expanding halal market must address. A lack of a global standardising body is causing confusion for the brands on which certification is ideal to attain the global halal status. This further causes fraudulent claims, leading to a loss of consumer trust.
The trend towards natural formulations will go on as consumers focus on health and safety. As halal cosmetics demand increases, pressure on countries to standardise halal certification will continue to increase. Integration of AI to help know a particular skin type and then recommend a halal-certified product will be revolutionising, and companies have already started to invest in these technologies to give consumers a customised experience. Diversification of this market into new product categories, including children’s cosmetics and men’s grooming, will open up new growth opportunities.
Halal Beauty is Rising Fast as Muslim and Non-Muslim Consumers Alike Seek Clean and Conscious Choices
With a projected growth in the muslim population, there is a rising demand for products that align with their Islamic principles. As a result of this, demand exists for Sharia-compliant products, and thus halal cosmetics become a necessity rather than something to purchase for enjoyment. The manufacturers are emphasizing research and development to introduce a variety of halal-certified products such as skincare, haircare, makeup, and perfumes. Halal certification provides access to numerous Muslim-majority nations, giving a good opportunity to grow.
Halal principles have values such as animal welfare, no toxic chemicals, and eco-friendly practices. Not only the product, but its packaging must also be hygienic. There is a shift in the consumer demand for products that are safe and pure. Due to the growing demand for natural, organic, vegan, and cruelty-free products, the non-muslim population is also resorting to halal cosmetic products along with the muslim population. As per NSF’s survey conducted in 2024 indicates that 74% of consumers seek clean beauty products made with organic and toxin-free ingredients. With the growing interest of young muslim women in fashion and makeup, there is a growth in the market. The fragrance market is growing due to a desire for personal grooming. Halal cosmetics have a wide product portfolio, among which the personal care segment includes hair care and skincare and holds the largest share. There is no skin irritation and no long-term side effects on health after using these products.
Halal principles have values such as animal welfare, no toxic chemicals, and eco-friendly practices. Not only the product, but its packaging must also be hygienic. There is a shift in the consumer demand for products that are safe and pure. Due to the growing demand for natural, organic, vegan, and cruelty-free products, the non-muslim population is also resorting to halal cosmetic products along with the muslim population. As per NSF’s survey conducted in 2024 indicates that 74% of consumers seek clean beauty products made with organic and toxin-free ingredients. With the growing interest of young muslim women in fashion and makeup, there is a growth in the market. The fragrance market is growing due to a desire for personal grooming. Halal cosmetics have a wide product portfolio, among which the personal care segment includes hair care and skincare and holds the largest share. There is no skin irritation and no long-term side effects on health after using these products.
Recent Trends in the Halal Cosmetics Industry
- The increasing muslim population is leading to a rise in global demand for halal cosmetics.
- Increasing consumer knowledge about ethical and sustainable beauty products extends the market beyond religious consumers.
- Men’s halal grooming products are growing fast.
- Transparency and standardisation are being enhanced.
- Halal-certified products are being promoted by beauty influencers, showcasing the benefits and introducing new products to the global market.
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The Demand for Halal Cosmetics is Growing Fast, But Fragmented Global Standards and Lack of Awareness Pose Serious Hurdles
Sharia law inhibits the use of alcohol due to its intoxicating nature. Similarly, animal-derived ingredients derived such as gelatin or collagen, are strictly prohibited in halal cosmetics. The ingredients employed shall be halal-certified. Certification is for the purpose of providing assurance to consumers that it does not contain haram content. One of the greatest challenges is that there is no single global halal certification standard that is universally accepted. Major certification organisations worldwide include the American Halal Foundation (AHF), recognized across the globe by muslim consumers in more than 180+ countries, Department of Islamic Development Malaysia (JAKIM) in Indonesia enforces compliance on products and curbs halal certification fraud.
Although these organizations are recognized worldwide, they may be accepted differently in different countries. To this end, companies must get different certifications depending on the market they are targeting in order to enhance international trade, a factor that makes it a very time-consuming process, requiring capital outlay.
Despite the fast development of the global halal market, there is very little knowledge about the halal cosmetic sector. Cultural and religious sensitivities management in marketing and packaging strategies is a critical challenge. It plays a significant role in halal message delivery and consumer trust building. Halal packaging is usually adorned with religious signage, Arabic characters, which may speak to Islam-suited provisions, but they might not speak to consumers in a non-muslim environment, resulting in misunderstanding or rejection. For this, marketing and packaging customisation based on the local culture is necessary.
Halal penetration in large non-muslim markets is a significant challenge because of low awareness of halal ethics and principles. For purposes of market acceptance, local organizations must enlighten consumers regarding the benefits and ethics of halal. The world of beauty is very competitive globally, and brands that are halal certified are working to outgrow market share, along with the presence of mainstream beauty giants. From Google Trends' data between 2019-2025, interests in halal beauty are most active during the Ramadan period, grand beauty expos, and product launches, yet global search volumes remain dominated by mainstream brands. Brand reputation is more significant to consumers compared to certification for many consumers.
Although these organizations are recognized worldwide, they may be accepted differently in different countries. To this end, companies must get different certifications depending on the market they are targeting in order to enhance international trade, a factor that makes it a very time-consuming process, requiring capital outlay.
Despite the fast development of the global halal market, there is very little knowledge about the halal cosmetic sector. Cultural and religious sensitivities management in marketing and packaging strategies is a critical challenge. It plays a significant role in halal message delivery and consumer trust building. Halal packaging is usually adorned with religious signage, Arabic characters, which may speak to Islam-suited provisions, but they might not speak to consumers in a non-muslim environment, resulting in misunderstanding or rejection. For this, marketing and packaging customisation based on the local culture is necessary.
Halal penetration in large non-muslim markets is a significant challenge because of low awareness of halal ethics and principles. For purposes of market acceptance, local organizations must enlighten consumers regarding the benefits and ethics of halal. The world of beauty is very competitive globally, and brands that are halal certified are working to outgrow market share, along with the presence of mainstream beauty giants. From Google Trends' data between 2019-2025, interests in halal beauty are most active during the Ramadan period, grand beauty expos, and product launches, yet global search volumes remain dominated by mainstream brands. Brand reputation is more significant to consumers compared to certification for many consumers.
Innovation is Accelerating in Halal Beauty as Brands Respond to New Standards and Shifting Consumer Needs
Indonesia’s cosmetic market is one of the largest in Southeast Asia. As the country with the largest muslim population, they are making halal certification for cosmetics mandatory. This huge shift could ripple across the entire beauty industry. Initially, the deadline for mandatory halal certification was 17 October 2026, but the latest update from Badan Penyelenggara Jaminan Produk Halal (BPJPH), Indonesia’s Halal Product Assurance Organising Agency, indicates the phasing period for mandatory halal certification has concluded and takes effect starting from October 2024.
Indonesia and Vietnam are eager to dominate the halal market, which can be indicated by their strategic partnership in March 2025. Indonesia ranks fifth in the halal cosmetic market and aims to become a global leader with the help of Vietnam’s robust manufacturing and location, which is emerging as a key player in halal exports. A tie-up between Vietnamese manufacturers and Indonesian brands can lead to the production of large volumes of halal-certified products. This partnership has paved the way for deeper collaboration in halal-certified production.
Catering to this market shift and consumer demands, Kao Corporation in June 2025 launched a halal-certified Biore Breeze deodorant in Indonesia and plans to start local manufacturing of halal sunscreen by 2026. This gel and spray-formulation antiperspirant targets the muslim women who wear hijab, keeping in mind the country’s hot and humid climate. In May 2024, Lady K Malaysia introduced L Souelle, Malaysia’s first Korean halal and vegan-certified beauty brand. L Souelle is manufactured by Kolmar Korea Co Ltd., a reputable OEM of South Korea, ensuring its expertise and technological innovation.
Indonesia and Vietnam are eager to dominate the halal market, which can be indicated by their strategic partnership in March 2025. Indonesia ranks fifth in the halal cosmetic market and aims to become a global leader with the help of Vietnam’s robust manufacturing and location, which is emerging as a key player in halal exports. A tie-up between Vietnamese manufacturers and Indonesian brands can lead to the production of large volumes of halal-certified products. This partnership has paved the way for deeper collaboration in halal-certified production.
Catering to this market shift and consumer demands, Kao Corporation in June 2025 launched a halal-certified Biore Breeze deodorant in Indonesia and plans to start local manufacturing of halal sunscreen by 2026. This gel and spray-formulation antiperspirant targets the muslim women who wear hijab, keeping in mind the country’s hot and humid climate. In May 2024, Lady K Malaysia introduced L Souelle, Malaysia’s first Korean halal and vegan-certified beauty brand. L Souelle is manufactured by Kolmar Korea Co Ltd., a reputable OEM of South Korea, ensuring its expertise and technological innovation.
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Asia Pacific is Driving the Halal Cosmetics Boom as Rising Demand and Strong Regulation Fuel Global Expansion
Robust cosmetics industry infrastructure and a substantial muslim population (62% of the world’s muslim population), the halal cosmetics market is expanding, especially in regions like Saudi Arabia, UAE, India, Indonesia, Turkey, and Malaysia. Due to this Asia-Pacific and Middle East regions are projected to dominate the global halal cosmetics market in the upcoming years. The cultural and religious significance of halal products matches the consumers' sentiment in these regions. According to a survey, every 1 in 2 Indonesian consumers purchased halal body and face care products as well as cosmetics. This shows the importance of halal certifications for Indonesian beauty shoppers.
Due to the presence of a robust regulatory framework like the American Halal Foundation (AHF) and Canadian Halal Bureau (CHB), and with consumer protection laws in North America, along with increased consciousness of product ingredients and production processes, is accounting for the highest market share. Demand for vegan and clean beauty products is growing in the U.S. The Transparency and authenticity of halal products are ensured by the regulatory body in the U.S., which shows support for halal cosmetics. This creates a big opportunity for the halal cosmetics market in this region.
The report provides a detailed overview of the halal cosmetics market insights in regions including North America, Latin America, Europe, Asia-Pacific, and the Middle East and Africa. The country-specific assessment for the halal cosmetics market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region to provide a detailed view of the halal cosmetics market. These YoY projections on regional and country-level markets brighten the political, economic, and business environment outlook, which is anticipated to have a substantial impact on the growth of the halal cosmetics market. Some key countries and regions included in the halal cosmetics market report are as follows:
Due to the presence of a robust regulatory framework like the American Halal Foundation (AHF) and Canadian Halal Bureau (CHB), and with consumer protection laws in North America, along with increased consciousness of product ingredients and production processes, is accounting for the highest market share. Demand for vegan and clean beauty products is growing in the U.S. The Transparency and authenticity of halal products are ensured by the regulatory body in the U.S., which shows support for halal cosmetics. This creates a big opportunity for the halal cosmetics market in this region.
The report provides a detailed overview of the halal cosmetics market insights in regions including North America, Latin America, Europe, Asia-Pacific, and the Middle East and Africa. The country-specific assessment for the halal cosmetics market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region to provide a detailed view of the halal cosmetics market. These YoY projections on regional and country-level markets brighten the political, economic, and business environment outlook, which is anticipated to have a substantial impact on the growth of the halal cosmetics market. Some key countries and regions included in the halal cosmetics market report are as follows:
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Pakistan, Rest of Asia Pacific |
| MEA | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Halal Cosmetics Market Research Report Covers In-depth Analysis on:
- Halal cosmetics market detailed segments and segment-wise market breakdown
- Halal cosmetics market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in the halal cosmetics industry)
- Current, historical, and forthcoming 10-year market valuation in terms of Halal Cosmetics market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, and CAGR (%) analysis
- Halal cosmetics market demand analysis
- Halal cosmetics market pricing analysis over the forecast period (by key segment and by region)
- Halal cosmetics market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in the halal cosmetics market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in the halal cosmetics market
- Halal cosmetics market sales and distribution strategies
- A comprehensive overview of the parent market
- A detailed viewpoint on the halal cosmetics market forecast by countries
- Mergers and acquisitions in the halal cosmetics market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What is driving the growth of the Halal Cosmetics market globally?
The growth of the Halal Cosmetics market is primarily driven by increasing consumer awareness of ethical and religious compliance, coupled with the rising demand for natural, cruelty-free, and sustainable beauty products.
Which key trends are shaping the Halal Cosmetics market?
Current market trends include the adoption of organic ingredients, expansion of halal-certified skincare and makeup, increased e-commerce availability, and the integration of innovative packaging solutions to attract conscious consumers.
What is the future outlook for the Halal Cosmetics market?
The future outlook for Halal Cosmetics is promising, with expanding global awareness, innovative product launches, increased regulatory support, and rising integration into mainstream beauty retail channels.
