Research,
Development and Marketing Strategies Provide Lucrative Opportunities
The market for shisha tobacco is
growing due to a number of factors, including the rapid increase in health
consciousness and major investments by tobacco product manufacturers in the
R&D of several low-risk tobacco products. These companies have therefore
been able to preserve profitability while also growing their current consumer
base. Additionally, as per capita income has increased, players in the market
have had more options to raise product pricing and switch to premium products.
Additionally, the number of smokers has increased for both men and women
as a result of our increasing hectic and stressful lifestyles. According to
WHO in 2020, 36.7% of men and 7.8% of women used tobacco. This equals
a total of 22.3% of the world's population. To attract more female consumers,
tobacco product manufacturers have also begun introducing products with
feminine labels. As per the National Institutes of Health, of the women who had
ever used hookah , the majority used hookah flavoured with fruit flavours.
Shisha Tobacco's Sensory
Appealing Characteristics Will Fuel Demand
Since shisha molasses comes in so
many different flavours, consumers find these products to very indulgent and
sensory appealing. one of the primary motives for customers to attempt shisha
tobacco smoking is the device in which it is smoked. In addition, a larger
consumer base for the shisha tobacco sales has been attracted by visually
appealing water pipe smoking or shisha apparatus. This age group consists of
people who are between the ages of 18 and 30. They are frequently referred to
as young adults. This is the age group in which smoking and drinking are legal
in almost every country. The individuals in this age group is extremely active
and eager to try new things. Individuals in this age bracket may have a big
impact on the global economy. To attract more female consumers, tobacco
companies have also begun introducing products with feminine labels. According
to a survey by the National Institutes of Health, 210 young adults
participated, and 12% of them smoked cigarettes and 16% used waterpipes. 45% of
waterpipe smokers smoked at home, while 88% did so at shisha bars. 18% of
participants thought using a waterpipe was less risky than smoking cigarettes,
and 62% of respondents were unaware that shisha waterpipes contained tobacco.
This misconception is the main cause of shisha tobacco's global growth. Cameroon
is the latest African country to ban the use of shish pipes, following Kenya,
the Gambia, Tanzania, Rwanda, and Ghana.
The Fastest Growing Market Segment is Anticipated
to be Direct Sales Channel
The direct channel sector is estimated
to increase at the fastest rate throughout the forecast period. There are
several direct channels via which shisha tobacco can be sold, including
specialist parlours, restaurants, bars, and cafés that allow shisha smoking.
Sharing shisha tobacco is a long-standing tradition, especially among young
people. As a result, shisha cafés and restaurants have benefitted by adding shisha
to their menu. These settings were focused around shisha tobacco, which
supported its acceptance for use in social events. The availability of shisha
tobacco is being promoted by an increasing number of companies across the
world.
Shisha Tobacco Market Segmentation
The global shisha tobacco market is
segmented on the basis of product type, flavor, end user and distribution
channel.
On the basis of Product Type:
·
Strong Shisha Tobacco
·
Mild Shisha Tobacco
·
Light Shisha Tobacco
On the basis
of Flavor:
·
Fruit
·
Chocolate
·
Caramel
·
Nutty
·
Coffee
·
Vanilla
·
Mint
·
Blended
·
Others
On the basis
of End User:
·
Beginner/ New Diver
·
Casual Diver
·
Active Diver
·
Advanced/ Professional Diver
On the basis
of Distribution Channel:
·
Direct Sales
·
Hypermarket/Supermarkets
·
Specialty Stores
·
Convenience Stores
·
Independent Small Stores
·
Online Retailers
·
Other Sales Channel
Shisha Tobacco's
Negative Effects and Regulations That Restrict Market Expansion
The public's growing awareness of
the health risks connected to smoking will present problems for the shisha
tobacco market. The growth of the tobacco products industry may be further
slowed by increasing rates of heart failure and different cancers. Rigid rules
in emerging countries would also impede the market's overall growth. The
government stepped and established strict restrictions and bans in order to
reduce these effects and negative effects associated with the use and sale of
shisha tobacco. The implementation of strict laws by the governments of several
global entities will affect the shisha tobacco market. This is expected to impede
the rate of growth of the shisha tobacco market.
Japan Tobacco Co. introduced Ploom X in 2021 with HEATFLOW,
an airflow-focused technology. Additionally, Ploom X has Bluetooth capabilities
that allow users to monitor their smartphone's battery level, lock the device,
and more.
A majority share in Moderno Opificio del Sigaro Italiano
(MOSI), an Italian cigar manufacturer with about 40 staff and production
facilities in the northern Italian town of Orsago, was acquired by Scandinavian
Tobacco Group (STG) in November 2021.
Key players in the shisha tobacco market are Prince
Molasses, Godfrey Phillips India Ltd., Eastern Co, ALWAHA-TOBACCO, Romman
Shisha, Mazaya, Ugly Hookah, Cloud Tobacco, SOCIALSMOKE, Japan Tobacco Inc.,
Alchemist Blend, SOEX, FUMARI, Haze Tobacco LLC, Al Fakher Tobacco Factory, Al-Tawareg
Tobacco Molasses Company, Flavors of Americas S.A., Al Amir Tobacco,
STARBUZZTOBACCO., Nakhla, MujeebSons, Shiazo.
Asia-Pacific Region Excepted Hold
Significant Portion of Shisha Tobacco Market
Asia-pacific region hold a
significant portion of shisha tobacco market. Offline infrastructure
improvements and major brand marketing initiatives by well-known companies in
key countries like India, Bangladesh, China, and the Philippines are expected to
foster market development in this area. Offering flavoured cigarettes, which
are popular by the younger generation, is another way that businesses are
putting a greater emphasis on their customers. The developing nations of Asia
have a higher smoking prevalence. According to statistics from the National
Family Health Survey, in India 25% of women and 61% of males between the
ages of 15 and 49 use some form of tobacco.
Due to the existence of several
shisha tobacco manufacturers in the region, including Tangiers Inc., Fumari
Hookah, Haze Tobacco, LLC, and others, North America is anticipated to be one
of the key markets. Additionally, the businesses are gradually expanding their
range of shisha tobacco products to include flavours, flavours for shisha and shisha
components, and coal, giving customers a one-stop shop for smoking products.
These strategies help enterprises in growing their consumer base and attracting
international investment.
The region's market's primary
source of revenue is China. Every year, a large number of individuals are
attracted to the nation by its highly developed tourist industry, which means
that the market's major contributors are likely to be cafés and restaurants. In
addition, the country's harsh rules against smoking in public places would
encourage the sale of shisha equipment for both residential and commercial
uses, expanding the shisha tobacco market.
UAE is a significantly lucrative
market for the shisha tobacco industry since the nation has a massive khat
chewing habit, which serves as a precursor for shisha tobacco there.
Additionally, people's rising health worries may influence them to switch to
smoking herbal shisha, which would open up new market growth potential.
The report provides a detailed
overview of the shisha tobacco market insights in regions including North
America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and
Africa. The country-specific assessment for shisha tobacco market has been
offered for all regional market share, along with forecasts, market scope
estimates, price point assessment, and impact analysis of prominent countries
and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates
are also incorporated for every country and region, to provide a detailed view
of the shisha tobacco market. These Y-o-Y projections on regional and
country-level markets brighten the political, economic and business environment
outlook, which are anticipated to have a substantial impact on the growth of
the shisha tobacco market. Some key country and region included in the shisha
tobacco market report as follows:
North America (U.S., Canada)
Latin America (Mexico, Argentina,
Brazil, Peru, Chile)
Europe (Germany, France, Italy, U.K.,
BENELUX, Nordics, Spain, Poland, Russia, CIS)
Asia Pacific (China, ASEAN, India,
Japan, South Korea)
Oceania (Australia, New Zealand)
Middle East and Africa (South
Africa, GCC Countries, Turkey, Israel, Iran)
The Shisha Tobacco Market Research Report
Covers In-depth Analysis on:
·
Shisha tobacco market segments
·
Shisha tobacco market dynamics
·
Shisha tobacco market value and share analysis
·
Recent trends, restraints, opportunities in shisha
tobacco market
·
Companies & competition involved shisha
tobacco market
·
Latest technologies in shisha tobacco market
·
Supply chain and value chain shisha tobacco
market
·
Shisha tobacco market sales and distribution
strategies
Shisha Tobacco Market Growth Highlights:
·
A comprehensive overview of parent market
·
Market dynamics, demand and trends in the
industry
·
Current, historical and anticipated market size in
terms of volume
·
In-depth market segmentation
·
Competition landscape
·
Key strategies of leading companies and product
portfolio
·
Shisha tobacco industry trends and developments
·
Potential and country, regions and segments exhibiting
future growth
·
A detailed viewpoint on shisha tobacco market forecast
by countries
·
Essential information to enhance market position
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