Due to Consumer Preference
for Honey Over Table Sugar -The Manuka Honey Market has Experienced Remarkable Expansion
Manuka honey is a dark honey with
many physical advantages owing to its antibacterial and antioxidant properties.
Manuka honey's market is growing as a result of its distinctive flavour and
growing use as a table sugar substitute. The fact that manuka honey can now be
purchased online has increased the market for this commodity. Due of its
accessibility on e-commerce platforms, people can order it online with less
difficulty. Due to its antimicrobial properties, manuka honey sets itself apart
from other forms of honey. The sweet and strong flavour of manuka honey makes
it a potential sweetener and replacement for table sugar.
Healthy sweeteners are becoming
more widely available to consumers, which is accelerating market growth. Honey
producing technology advancements also aid in the market's rise. Additionally,
it is projected that rising consumer demand for organic products would create
new business opportunities for suppliers in the global manuka honey market.
The
Adoption of Organic Goods is Supporting Market Growth of Manuka Honey
The market is expanding as
consumers have more options for healthier sweeteners. The rise of the industry
is also helped by technological advancements in the manufacturing of honey. In
addition, it's projected that rising consumer demand for organic products will
provide honey processers in the global manuka honey market with new business
opportunities. The market for manuka honey is expanding, but it is being
restrained by the supply-demand gap i.e., growing gap between the amount of
honey available and the amount that is needed in the European market.
Manuka helps the body regenerate
tissue, heal wounds more quickly, and even decreases pain in burn sufferers.
Manuka honey also improves oral health. Studies show that manuka honey fights
the harmful oral bacteria that result in tooth decay, gum disease, and the
accumulation of plaque. Because of its anti-inflammatory properties, manuka
honey is also suggested to reduce inflammation related to acne. The industry is
expanding as a result of the health benefits of manuka honey and rising
consumer knowledge of it.
Manuka
Honey is Tapping Novel Opportunities in the Medical Sector
A 250g jar of manuka honey may cost as much as
US$30, but a jar of conventional raw honey in the same quantity can be
purchased for US$5 or US$6. Manuka honey is costlier because of its potent
antibacterial characteristics It promotes metabolism, soothes sore throats,
aids in wound healing, and is healthy for the skin. The US FDA authorised
manuka honey as a wound therapy option in 2007. Manuka honey can accelerate
tissue regeneration, accelerate wound healing, and even lessen pain in burn
victims. Moreover, manuka honey enhances dental health. Manuka honey fights off
the bad bacteria in the mouth that cause plaque buildup, gum disease, and tooth
decay. Due to its strong antibacterial properties, manuka honey is unlikely to
cause cavities or tooth decay.
Additionally, National Institutes
of Health researchers have shown that drinking manuka honey on a daily basis
may help lessen symptoms of irritable bowel syndrome (IBS), a common digestive
illness. Manuka honey is also thought to lessen inflammation linked to acne
because of its anti-inflammatory effects. Manuka honey has several health
benefits, and consumers are becoming more aware of this fact, which is causing
the sector to expand.
Manuka
Honey Market Segmentation
The global manuka honey market is
segmented on the basis of type, product, and application.
On the basis of Product Type:
·
MGO 83
·
MGO 263
·
MGO 514
·
MGO 829
·
Others
On the basis of Category:
·
Conventional
·
Organic
On the basis
of Distribution Channel:
·
Modern Trade
·
Traditional Grocery Store
·
Convenience Stores
·
Online Channels
·
Other Retail Formats
·
Direct Sales
Manuka
Honey Supply Chain was Severely Impacted in the Covid-19 Era
Food and beverage products sales
have hampered dramatically since the COVID-19 pandemic forced millions of
people to stay at home. Manuka honey is very popular in New Zealand. Customers
are paying more for honey with therapeutic benefits, such manuka honey, than
they are for conventional honey because of rising health awareness. However,
the COVID-19 outbreak has had a negative effect on the global market for manuka
honey by forcing supermarkets and hypermarkets to close in numerous regions and
countries. New Zealand is the primary supplier of manuka honey. Since it is the
primary producer of manuka honey, the epidemic has seriously affected the
sector and supply chain. Manuka honey sourcing and distribution were
substantially impeded in the early stages of COVID-19 by import-export
restrictions imposed by several countries and transportation limitations.
The amount of honey produced in
Europe seems to decline quickly. Due to a number of factors, the European
apiculture industry is generally in decline. Animal disease outbreaks,
intensive agricultural methods, chemical exposure, habitat deterioration, and
bad weather all pose threats to beehive productivity. However, the honeybee
population is fighting for its life all across the world due to concerns about
colony failures, insect infestations, and the loss of floral supplies. The new
policy is projected to benefit European bee populations and bee health. The production
of honey is unlikely to increase significantly, though. Additionally, owing of
increased labour costs and the fact that pollination is prioritised over honey
production, large-scale honey production is becoming less economically viable.
Prominent players in the global market include
Berringa, GO Healthy New Zealand Ltd., Barnes Natural, Nature’s Gold, New
Zealand Honey Co., Comvita Limited, Simply Honey, Steens Honey, 100% Pure NZ
Honey, Arataki Honey, Egmont Honey, Streamland Honey, OHA Honey, ApiHealth NZ
Ltd., Wedderspoon, Australia’s Manuka, Cammells Honey, Capilano Honey Ltd.,
Honey New Zealand, Richora Honey), Midland Apiaries, and Taylor Pass Honey Co Manuka Health New Zealand, Haddrell's, Mossops
Honey, Happy Valley Honey.
Due to Rising
Public Awareness, the Demand for Manuka Honeys in the Asia-Pacific Region is
Increasing Constantly
We have witnessed the growth of
the middle class in the Asia-Pacific region as well as a significant rise in
their spending power over time. As more people visit to Australia and New
Zealand, they discover that both offer extremely high-quality health products.
In their minds, the words "Australia" and "New Zealand" are
linked with "natural" and "pure." They increasingly perceive
Manuka honey as "liquid gold" due to all the respectful
characteristics attached to the product. This demographic's knowledge of and
general awareness of Manuka honey is growing continuously. As a result, New
Zealand's Manuka honey is in a great position to establish a significant
presence in the Asia-Pacific honey industry.
The report provides a detailed overview of the
manuka honey market insights in regions including North America, Latin America,
Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The
country-specific assessment for manuka honey market has been offered for all
regional market share, along with forecasts, market scope estimates, price
point assessment, and impact analysis of prominent countries and regions.
Throughout this market research report, Y-o-Y growth and CAGR estimates are
also incorporated for every country and region, to provide a detailed view of
the manuka honey market. These Y-o-Y projections on regional and country-level
markets brighten the political, economic and business environment outlook,
which are anticipated to have a substantial impact on the growth of the manuka honey
market. Some key country and region included in the manuka honey market report as
follows:
North America (U.S., Canada)
Latin America (Mexico, Argentina,
Brazil, Peru, Chile)
Europe (Germany, France, Italy, U.K.,
BENELUX, Nordics, Spain, Poland, Russia, CIS)
Asia Pacific (China, ASEAN, India,
Japan, South Korea)
Oceania (Australia, New Zealand)
Middle East and Africa (South
Africa, GCC Countries, Turkey, Israel, Iran)
The
Manuka Honey Market Research Report Covers In-depth Analysis on:
·
Manuka honey market segments
·
Manuka honey market dynamics
·
Manuka honey market value and share analysis
·
Recent trends, restraints, opportunities in manuka
honey market
·
Companies & competition involved manuka honey
market
·
Latest technologies in manuka honey market
·
Supply chain and value chain manuka honey market
·
Manuka honey market sales and distribution
strategies
Manuka
Honey Market Growth Highlights:
·
A comprehensive overview of parent market
·
Market dynamics, demand and trends in the
industry
·
Current, historical and anticipated market size in
terms of volume
·
In-depth market segmentation
·
Competition landscape
·
Key Strategies of leading companies and product portfolio
·
Manuka honey industry trends and developments
·
Potential and country, regions and segments exhibiting
future growth
·
A detailed viewpoint on manuka honey market forecast
by countries
·
Essential information to enhance market position
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