Rising Demand for Eco-Friendly Products is
Providing Traction to the Market Expansion
As consumers are becoming more
aware of the environmental impact of their product preferences, there has been
a significant change in the consumer choices. They are adopting eco-friendly
products such as toothpaste tablets which align with their environment-friendly
preferences. Major market players are also focusing on creating novel products
that meet the demands of the customers that are seeking eco-friendly
alternatives to their traditional toothpaste. They are introducing toothpaste
tablets with plant-based extracts such as mulethi, ginger, mint etc. Apart from
this, toothpaste tablets with sustainable and minimal packaging are also
gaining popularity among eco-conscious consumers. These toothpaste tablets with
sustainable packaging are contributing towards reduction of plastic pollution
which is an ongoing threat to the environment. All these factors are creating
lucrative growth opportunities for the market expansion.
Increasing Prevalence of Oral Health
Disorders, Expanding E-Commerce Industry and Celebrity Endorsements are Driving
the Market Growth
Rising prevalence of oral health
disorders that include plaque development, halitosis and gingivitis is acting
as a key driver of the toothpaste tablet market growth. Increasing awareness
regarding these oral health and hygiene is fuelling the toothpaste tablet
market growth. As a result, consumers are opting for oral solutions that cater
to their oral health concerns. Toothpaste tablets align with these requirements
which is creating a surge in demand for these products. In addition, the rising
consumer knowledge regarding the hazards of using chemical based toothpaste is
encouraging manufacturers to develop plant-based toothpaste tablets that do not
cause any harm. Furthermore, expanding E-commerce industry is making toothpaste
tablets accessible to a larger customer base. This has resulted in increased
revenue sales. Moreover, celebrity endorsements and effective marketing
strategies are also boosting the adoption of toothpaste tablets, thus expanding
the market over the forecast period.
New Product Launches are Accelerating the
Market Development
Major market players are investing in research and development activities in order to create novel products that meet the customer demand and also enhance their product portfolio. They are also implementing various market strategies such as new product launches, mergers and acquisitions to strengthen their market position. For example, in November 2023, UK-based start-up, Krush, had launched their new sustainable, vegan-friendly toothpaste tablets called Whitening & Remineralising Toothpaste Tabs with Blue Spirulina. The tablets are plastic-free, waterless and palm oil free. In June 2023, Kintab, a leading brand, had introduced toothpaste tablets packaged in glass jars. These tablets are available in refillable packs which reduces the use of single-use plastic. Earlier, in March 2021, Denttabs, a sustainable dental hygiene company that provides toothpaste tablets, had introduced new strawberry-flavoured toothpaste tablets in India. These tablets are made entirely of natural components, are vegan, plastic-free and free of chemical stabilisers and preservatives.
Lack of Awareness, High Costs and Consumer
Preference for Traditional Toothpaste Pose Threat to the Market Growth
The toothpaste tablets market is
likely to face decline in demand owing to various factors such as lack of
awareness among consumers regarding the benefits of using toothpaste tablets
and unfamiliarity with how to use these tablets. This can result in limited
adoption of toothpaste tablets. Moreover, consumer preference towards
traditional toothpaste over toothpaste tablets is also another restraining
factor for the market growth. Apart from this, owing to the high costs of
toothpaste tablets, price-sensitive consumers may not prefer using this
product, thus impeding the market expansion over the forecast period.
Colgate Palmolive Company,
Weldental LLC, The Humble Co., Dental Lace, Inc., Johnson & Johnson
Consumer Inc., DENTABBS GmbH, Well Earth Goods, Pure Earth Essentials, Lush
Cosmetics Company, Kaylaan LLC,
Georganics, Archteck Inc. are some of the prominent market players operating in
the global toothpaste tablet market.
Increasing Healthcare Awareness, Presence
of Major Market Players and Availability of Diverse Flavours is Impacting the
Market Growth
North America is anticipated to
hold a significant share in the toothpaste tablet market owing to the presence
of various toothpaste tablet manufacturers in the region. Some of these players
have adopted subscription models for their product which enables customers to
refill their toothpaste tablets as per their requirement. This has contributed
to the market expansion in this region. On the other hand, Europe is also
expected to witness substantial growth in the toothpaste tablet market. This
growth can be attributed to the increasing awareness regarding oral health and
rising inclination towards eco-friendly oral solutions. Additionally, Asia
Pacific is likely to experience growth in the toothpaste tablet market which is
influenced by increasing demand for eco-friendly products and rising awareness
regarding oral health. The availability of local flavours within toothpaste
tablets is also boosting the adoption of toothpaste tablets in the region.
The report provides a detailed
overview of the toothpaste tablet market insights in regions including North
America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and
Africa. The country-specific assessment for toothpaste tablet market has been
offered for all regional market share, along with forecasts, market scope
estimates, price point assessment, and impact analysis of prominent countries
and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates
are also incorporated for every country and region, to provide a detailed view
of the toothpaste tablet market. These Y-o-Y projections on regional and
country-level markets brighten the political, economic and business environment
outlook, which are anticipated to have a substantial impact on the growth of
the toothpaste tablet market. Some key country and region included in the toothpaste
tablet market report as follows:
North America (U.S., Canada)
Latin America (Mexico, Argentina,
Brazil, Peru, Chile)
Europe (Germany, France, Italy, U.K.,
BENELUX, Nordics, Spain, Poland, Russia, CIS)
Asia Pacific (China, ASEAN, India,
Japan, South Korea)
Oceania (Australia, New Zealand)
Middle East and Africa (South
Africa, GCC Countries, Turkey, Israel, Iran)
The Toothpaste Tablet Market Research
Report Covers In-depth Analysis on:
·
Toothpaste tablet market segments
·
Toothpaste tablet market dynamics
·
Toothpaste tablet market value and share
analysis
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