Rising Inclination Towards Sustainability
is Creating Opportunities for Eco-Friendly Product Development
Plastic pollution is undeniably
one of the most serious environmental issues of modern times. We see the impact
on our globe, including the billions of toothpaste tubes discarded into
landfills each year. Traditional toothpaste has an environmental impact owing
to both waste and ingredients, since most traditional toothpastes are packaged
in non-recyclable mixed-material plastic tubes, and the chemicals often used in
popular toothpastes end up in our rivers and soil. However, with the growing
inclination towards sustainability, efforts have been taken by governments,
major market participants and consumers by focusing on development and
consumption of eco-friendly toothpaste. Happier Beauty, an eco-friendly oral
health business, for example, announced in 2022 the invention of the world's
first reusable toothpaste dispenser, complete with biodegradable refill
capsules. The one-of-a-kind toothpaste dispenser is composed of 50% recycled
plastic and 50% aluminium, with biodegradable bioplastic refill capsules.
Additionally, in 2022, UK-Based startup, Krush developed new sustainable,
vegan-friendly toothpaste tablets which are plastic-free, waterless and free of
palm oil. It is anticipated that switching to toothpaste tablets can save large
amount of water annually. This factor is expected to create more opportunities
for a sustainable future.
Rising Oral Heath Concerns and Increased
Advertising are Propelling the Market Growth
The rising frequency of oral
disorders such as halitosis, gingivitis, and plaque development, as well as the
growing need for dental care products to protect teeth from bacteria and germs,
are the primary drivers driving market expansion. Furthermore, increased oral
hygiene concerns and consumer knowledge about the negative consequences of
using chemically prepared toothpaste have pushed manufacturers to offer herbal
toothpaste, which is functioning as another growth-inducing element. Plant
extracts such as mulethi, mint, camphor, eucalyptus, ginger, and aloe vera are
significant constituents in such dental care solutions. In accordance with
this, the increasing use of diverse online platforms, such as e-commerce, to
acquire various daily-life products at low rates is propelling market
expansion. Other reasons, such as continued celebrity endorsements, aggressive
marketing strategies, and strategic cooperation among key manufacturers to
introduce anti-cavity and vegan toothpaste choices that boast better
characteristics, are producing an encouraging outlook for the industry.
New Product Launches and Business
Expansions are Accelerating the Market Development
In order to expand their globally
market share, toothpaste manufacturers are constantly pursuing competitive
marketing strategies such as partnerships, technical innovations, investments,
acquisitions, and R&D activities. For instance, in March 2022, Colgate-Palmolive
(India), the industry leader in oral care, introduced Visible White O2, a
ground-breaking new oral care solution developed with unique active oxygen
technology that whitens teeth from the inside out in just three days. Colgate
also introduced two new tastes in order to attract more customers: Aromatic
Mint, a herby wintergreen mint flavour, and Peppermint Sparkle, a pleasant
blend of freshness and spiciness in the same product line. Again, Crest,
America's #1 toothpaste brand, released Crest Densify, a premium toothpaste
that actively rebuilds tooth density by re-mineralizing enamel, in March 2022. Crest
Densify employs a new premium formula to provide dependable protection against
early tooth decay, re-hardens enamel (remineralization) for strong, healthy
teeth, and prevents future decay by providing 24-hour density protection
against density loss with twice-daily brushing. Furthermore, in March 2022, Alacer
Corp. announced the introduction of Natean®, a new eco-friendly oral healthcare
brand that offers nature-inspired toothpastes that provide critical dental care
benefits to customers. Natean masterfully integrates the best of what science
and nature have to offer in an oral care brand, resulting in a line of
thoughtfully created and creative products driven by customer insights.
High Costs and
Increased Competition are Likely to Impede the Market Expansion
Toothpaste is created from a
range of ingredients, including calcium carbonate, sodium bicarbonate,
tricalcium phosphate and others. The growing costs of these chemicals will
result in a high cost of the finished product, which is expected to have a
negative influence on market growth. Furthermore, competition from alternative
products is a major element reducing market demand as the number of enterprises
in the market grows. There are additional circumstances where the rate of
return on investment is inadequate. Many enterprises have left the sector due
to the poor rate of return on investment and the oversupply of dental goods,
particularly toothpaste. All these factors are anticipated to restrain the market
expansion.
The Colgate Palmolive Company, The
Procter and Gamble Company, Unilever PLC, Johnson & Johnson,
GlaxoSmithKline PLC (GSK), Henkel AG & Company, Church and Dwight Co.,
Inc., KGaA, Patanjali Ayurveda Ltd, Amway Corporation, Lion Corporation,
Ultradent Products Inc. are some of the prominent market players operating in
the global toothpaste market.
Increased Oral Health Awareness,
Availability of Diverse Products and Presence of Major Businesses is Impacting
the Market Growth
North America holds a significant
share in the toothpaste market owing to the advances and developments in
product portfolios in terms of new flavour, colour, and purpose. The general
populace in the country is well aware of the need of using the correct toothpaste
for their needs. In addition, the market is expected to profit from growing use
of personal care products and rising awareness of oral hygiene. On the other
hand, Asia Pacific is also anticipated to experience a substantial growth in
the toothpaste market. This growth can be attributed to the rising disposable
income and increased purchasing power of the population in the region.
Moreover, the rising awareness of oral hygiene is also driving the market
growth in this region. Furthermore, the surge in demand for toothpaste in
Europe region can be attributed to the presence of multinational corporations
selling a diverse range of products to local customers. Additionally, the
excess coffee consumption and the awareness of oral heath is anticipated to
boost the market growth in Europe over the forecast period.
The report provides a detailed
overview of the toothpaste market insights in regions including North America,
Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa.
The country-specific assessment for toothpaste market has been offered for all
regional market share, along with forecasts, market scope estimates, price
point assessment, and impact analysis of prominent countries and regions.
Throughout this market research report, Y-o-Y growth and CAGR estimates are
also incorporated for every country and region, to provide a detailed view of
the toothpaste market. These Y-o-Y projections on regional and country-level
markets brighten the political, economic and business environment outlook,
which are anticipated to have a substantial impact on the growth of the toothpaste
market. Some key country and region included in the toothpaste market report as
follows:
North America (U.S., Canada)
Latin America (Mexico, Argentina,
Brazil, Peru, Chile)
Europe (Germany, France, Italy, U.K.,
BENELUX, Nordics, Spain, Poland, Russia, CIS)
Asia Pacific (China, ASEAN, India,
Japan, South Korea)
Oceania (Australia, New Zealand)
Middle East and Africa (South
Africa, GCC Countries, Turkey, Israel, Iran)
The Toothpaste Market Research Report
Covers In-depth Analysis on:
·
Toothpaste market segments
·
Toothpaste market dynamics
·
Toothpaste market value and share analysis
·
Recent trends, restraints, opportunities in toothpaste
market
·
Companies & competition involved toothpaste
market
·
Latest technologies in toothpaste market
·
Supply chain and value chain toothpaste market
·
Toothpaste market sales and distribution
strategies
Toothpaste Market Growth Highlights:
·
A comprehensive overview of parent market
·
Market dynamics, demand and trends in the
industry
·
Current, historical and anticipated market size in
terms of volume
·
In-depth market segmentation
·
Competition landscape
·
Key strategies of leading companies and product
portfolio
·
Toothpaste industry trends and developments
·
Potential and country, regions and segments
exhibiting future growth
·
A detailed viewpoint on toothpaste market forecast
by countries
·
Essential information to enhance market position
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