Rising Popularity of Vegan Hair Care
Products is Stimulating the Professional Hair Care Market Expansion
In today's health-conscious
society, an increasing number of people are opting to live a vegan lifestyle.
This covers not only food but also personal care items. As veganism grows in
popularity, the market now offers a diverse range of vegan-friendly hair care
products, ranging from shampoo and conditioner to hair treatments and styling
tools. These products contain no animal components or by-products, making
them an excellent alternative for individuals who follow a vegan diet and
lifestyle. They are also organic and devoid of harsh chemicals and synthetic scents,
making them softer on the hair and scalp. Vegan hair care products are becoming
increasingly popular in the hair care industry due to their natural ingredients
and lack of animal products. These products are usually free of harsh chemicals
making them an excellent alternative for anyone who want to avoid harsh
chemicals and possible skin irritants. Furthermore, because vegan products are
free of animal ingredients and are frequently packed in recyclable materials,
they are considerably more ecologically friendly than typical hair care
products. Overall, vegan hair care products are an excellent alternative for
individuals seeking healthier, more sustainable hair care choices. As a result,
these products are expanding the market for sustainable hair care products, fuelling
market development.
Rising Hair
Protection Concerns, Emerging Fashion and Expansion of E-Commerce are Driving
the Market Growth
The rising concerns regarding
hair protection, hair loss, hair density, and the quality of hair that must be
maintained on a regular basis have grown over the last few decades. As a
result, the need for several professional hair care products such as shampoo,
hair colour, and others has increased. Furthermore, the rising hair fashion
trends and the distribution of professional hair care products through various
distribution channels such as online stores, salons, and others adds to the
growth of the professional hair care market. The global professional hair care
market is trending with an extensive variety of components and products for
different scalp and hair types owing to the availability of a digital platform.
The increasing penetration of the internet accelerates the adoption of digital
technology. Due to the simplicity and convenience of online shopping, the
demand for hair care products is anticipated to expand rapidly through
e-commerce platforms. Furthermore, e-commerce platforms provide numerous
benefits such as free home delivery, discounts on bulk orders, and gift
vouchers, as well as save buyers time. The internet has drastically altered
practically every area of human life. It has also changed customers' purchasing
behaviour. Professional hair care product makers now collect data on new
clients and keep track of existing ones. Based on this information, the firms
provide a one-of-a-kind online purchasing experience. E-commerce businesses use
numerous personalization methods to influence clients' purchasing behaviour.
Customised pop-ups, messages, emails, and so on assist e-commerce firms collect
evaluations or feedback from customers, which helps them improve their customer
engagement. Furthermore, rising disposable income, as well as the development
of highly specialised products in the shampoo and hair colourant categories,
are driving up demand for professional haircare products.
New Brand Launches and Acquisitions Provide
Traction to the Market Expansion
In an attempt to increase their global
market share, professional hair care products manufacturers are continually
pursuing competitive marketing tactics such as collaborations, technological
advancements, investments, acquisitions, and R&D activities. In October
2022, Henkel pushed the megatrend of personalisation one step further with the
launch of the new Schwarzkopf Professional hair care brand SalonLab&Me,
which combines stylist knowledge with a digital experience. Salon customers may
now receive hyper-personalized hair care recommendations according to their
specific hair type, while hairdressers can experiment with a new revenue model
for their salon. The new hair care line is offered in a salon-exclusive online
shop, expanding the company's portfolio of digital innovation. Additionally, Shiseido's Asia-Pacific Hair
Professional business was acquired by Henkel in February 2022. The acquisition
includes widely recognised Professional products like as Sublimic and
Primience, which are backed by the authorised Shiseido Professional brand. Furthermore,
in January 2023, Mielle Organics, a textured haircare brand was acquired by
Procter & Gamble in order to expand the access to its product line. Under
the acquisition, the brand would continue to operate as an autonomous
subsidiary of P&G Beauty.
Professional Hair Care Products Market Segmentation
The global professional hair care
products market is segmented on the basis of product type, hair type, demography
and distribution channel.
On the basis of Type:
·
Conventional
·
Plant-Based
On the basis of Product Type:
·
Shampoos
·
Conditioners
·
Hair Serums
·
Hair Colorants
·
Hair Sprays
·
Hair Masks
·
Hair Oils
On the basis
of Hair Type:
·
Curly
·
Straight
·
Wavy
·
Dry
·
Oily
·
Normal
On the basis
of Demography:
·
Men
·
Women
·
Unisex
On the basis
of Distribution Channel:
·
Salons and Spa
·
Online or Web shopping Stores
·
Supermarkets/Hypermarkets
·
Specialty Stores
·
Drug Stores & Pharmacies
High Costs, Allergic Reactions and
Government Regulations Pose Threat to the Market Progress
The high cost of raw ingredients,
along with the limited availability of professional hair care products through
existing distribution channels, is limiting market expansion. In addition to
this, a huge percentage of people with sensitive hair develop adverse reactions
due to the usage of hazardous chemicals in products such as shampoo, cleanser,
serum, and others, hindering the global professional hair care market.
Furthermore, some government regulations for the prohibition of harmful hair
colour additives and ingredients such as lead acetate, 1,4-benzenediamine,
2-methyl, 2,5- diaminotoluene sulphate and 1,3-benzenediol among others are
also responsible for the impediment of the professional hair care product
market over the forecast period.
Henkel AG & Co. Kgaa, Unilever
PLC, Revlon Inc., L'oreal SAS, Avon Products, Inc., Aveda Corp. (The Estee Lauder
Companies Inc.), Toni & Guy, Procter & Gamble, Kao Corporation, Shiseido
Co. Ltd. are some of the prominent market players operating in the global professional
hair care products market.
Rising Disposable Income and Increasing
Demand for Natural & Organic Hair Products is Accelerating the Market
Expansion
The professional hair care
product market is experiencing a surge in demand in the Asia Pacific region.
This surge in demand can be attributed to the changing hair fashion trends and a
rapid increase in disposable income of the population in this region. In
addition, the increased use of professional hair care products in developing
nations, as well as the acceptance of organic components, will provide several
opportunities for shampoo and hair colouring product manufacturers to grow a
wide customer base. On the other hand, North America is anticipated to witness
a substantial growth in the professional hair care products market owing to the
rising disposable income and consumer concern about appearance, particularly
among millennials. In addition, increased consumer concern for hair protection
in this region, as well as consumer desire for natural and organic hair care
products, are expected to provide tremendous potential for natural and organic
professional hair care products in the near future.
The report provides a detailed
overview of the professional hair care products market insights in regions
including North America, Latin America, Europe, Asia-Pacific, Oceania, and the
Middle East and Africa. The country-specific assessment for professional hair
care products market has been offered for all regional market share, along with
forecasts, market scope estimates, price point assessment, and impact analysis
of prominent countries and regions. Throughout this market research report,
Y-o-Y growth and CAGR estimates are also incorporated for every country and
region, to provide a detailed view of the professional hair care products
market. These Y-o-Y projections on regional and country-level markets brighten
the political, economic and business environment outlook, which are anticipated
to have a substantial impact on the growth of the professional hair care
products market. Some key country and region included in the professional hair
care products market report as follows:
North America (U.S., Canada)
Latin America (Mexico, Argentina,
Brazil, Peru, Chile)
Europe (Germany, France, Italy, U.K.,
BENELUX, Nordics, Spain, Poland, Russia, CIS)
Asia Pacific (China, ASEAN, India,
Japan, South Korea)
Oceania (Australia, New Zealand)
Middle East and Africa (South
Africa, GCC Countries, Turkey, Israel, Iran)
The Professional Hair Care Products Market
Research Report Covers In-depth Analysis on:
·
Professional hair care products market segments
·
Professional hair care products market dynamics
·
Professional hair care products market value and
share analysis
·
Recent trends, restraints, opportunities in professional
hair care products market
·
Companies & competition involved professional
hair care products market
·
Latest technologies in professional hair care
products market
·
Supply chain and value chain professional hair
care products market
·
Professional hair care products market sales and
distribution strategies
Professional Hair Care Products Market
Growth Highlights:
·
A comprehensive overview of parent market
·
Market dynamics, demand and trends in the
industry
·
Current, historical and anticipated market size in
terms of volume
·
In-depth market segmentation
·
Competition landscape
·
Key strategies of leading companies and product
portfolio
·
Professional hair care products industry trends
and developments
·
Potential and country, regions and segments
exhibiting future growth
·
A detailed viewpoint on professional hair care
products market forecast by countries
·
Essential information to enhance market position
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