The Use of Heat-Not-Burn Tobacco Products is
Increasing as an Alternative to Smoking Combustible Products, Primarily
Cigarettes
The market for heat-not-burn
tobacco products is fuelled by rising tobacco product demand and increased
awareness regarding the use of no-smoke tobacco products. Also, increased
investment in research and development is driving the expansion of the market. The
heat-not-burn tobacco products market is fuelled by the continuous decline in
traditional cigarette demand and increased preference for potentially
reduced-risk products (RRPs). Heat-not-burn tobacco products use convective and
radiant heat instead of burning tobacco, as a result, the products contain less
nicotine; although the cost-effectiveness of heat-not-burn tobacco products
will provide significant growth opportunities to market participants. The
market for heat-not-burn tobacco products is expanding as a result of rising
cigarette taxes and prohibitions in several countries as well as rising
awareness of the harmful side-effects of burning tobacco. The adoption of heat-not-burn
tobacco products is anticipated to be influenced by the health risks associated
with smoking cigarette and chewing tobacco, especially among young population.
Heat-Not-Burn Tobacco Products are Gaining
Traction as a Reduced Risk Product
Heat-not-burn tobacco products emit
nicotine-containing vapour and may be used multiple times, making it popular
among youngsters that are unwilling to spend a lot of money on multiple
purchases. As a result, the heat-not-burn tobacco products can be utilised for
a longer duration. Furthermore, technological advancements have resulted in the
invention of heat-not-burn tobacco products that produce massive amounts of
vapour, and are gaining popularity among enthusiasts. Heat-not-burn tobacco
products pose a lower risk of harm to smokers who switch to those products than
smoking regular cigarettes. Such factors are anticipated to accelerate the use
of heat-not-burn tobacco products among individuals. Growing online sales and
manufacturer's promotional strategies are expected to drive the heat-not-burn
tobacco products market in the coming years. Philip Morris International Inc.,
for instance, used TV programmes to promote heat-not-burn tobacco products in Japan.
Heat-not-burn tobacco products are promoted as a brand and as a reduced risk
product by the company, and the most popular products in the market are BAT's
Glo, iQOS, Ploom TECH and iFuse. Moreover, the company's extensive
promotional, advertising and research and development activities are boosting
the expansion of the market.
Strict Regulations on Tobacco Products,
Health Concerns & Rising Popularity of Alternative Tobacco Products are a
Threat to Market Participants
Increasing popularity of
e-cigarettes is anticipated to limit the use of heat-not-burn tobacco products,
thus, hampering market growth. Additionally, strict regulations implemented by
governments in countries such as Australia, the United States and Germany have
restricted market expansion. Some countries have banned the sale and
distribution of tobacco products, that has resulted in a negative impact on the
market and has limited the market growth. According to the WHO, heat-not-burn
tobacco products contain chemicals that are not found in cigarette smoke and
may have health consequences. Furthermore, these compounds are highly volatile
and some of the toxic substances identified in its emissions are carcinogens.
All these factors are a restriction to the expansion of heat-not-burn tobacco
products market.
Heat-Not-Burn Tobacco Products Market is
Encouraged by Promotional Strategies, Novel Innovations & Technological
Advancements
To promote heat-not-burn tobacco
products, a variety of techniques are used by market players, including claims
that it is safer than traditional tobacco smoking, the opening of specialty
storefronts, the use of pricing strategies to attract consumers, as well as
social media and traditional media. Japan Tobacco Inc. introduced Ploom TECH+,
a low temperature tobacco vapour product and Ploom S, a high temperature
tobacco vapour product, in its online store and Ploom shops in Japan in Jan
2019. Ploom X was added to Japan Tobacco Inc.'s portfolio in 2021. Imperial
Brands plc launched heat-not-burn tobacco product Pulze in Fukuako, Japan, in
May 2019. Imperial Brands plc's heat-not-burn tobacco products are undergoing
consumer testing in Greece and the Czech Republic as of 2023. Newer
heat-not-burn tobacco products include lower and higher temperature variants,
carbon-tipped devices, hybrid electronic devices that contain both tobacco and
liquid, devices that use a metallic mesh punctured with tiny holes to heat a
pre-filled, pre-sealed liquid cap and others that allow users to customise
the temperature and manage the aerosol and flavour output. In addition, other
products in this category are in the development stage, including some that are
based on novel technology and all these technological advancements are
leading to market growth.
Japan Tobacco Inc., British
American Tobacco PLC, Imperial Brands plc, Philip Morris
International Inc, China National Tobacco Corporation, KT&G
Corporation, Vapor Tobacco Manufacturing, Shenzhen Yukan Technology
Co. Ltd., Shenzhen Yunxi Technology Co., Ltd. (UWOO), Mysmok Electronic
Technology Co., Ltd. and PAX Labs, Inc. are some of the prominent companies
that are operating in the global heat-not-burn tobacco products market.
Increasing Demand for Heat-Not-Burn Tobacco Products as a
Better Option for Tobacco Smoking Drives the Market Growth
Over the forecast period,
Asia-Pacific is expected to maintain its dominance owing to the rise in
consumption of IQOS brand heat-not-burn devices in countries such as South
Korea and Japan. Additionally, the changing lifestyle and increased disposable
income among the people in the region are the factors driving the expansion of
the market. Also, the region has the highest smoking population, that
serves as an accelerator in driving demand for heat-not-burn tobacco products
in the Asia-Pacific region. Global manufacturers are anticipated to invest in
the market for heat-not-burn tobacco products owing to the low risks and high
demand. Also, regulatory authorities are approving the sale of heat-not-burn
tobacco products in developed economies including North America and Europe,
that is expected to be beneficial for market expansion. For instance, The FDA
allowed Philip Morris International Inc. to sell heat-not-burn tobacco products
in the United States in 2018. The heat-not-burn tobacco products popularity in
Europe has grown due to features such as lower levels of harmful chemicals and
tar. Heat-not-burn tobacco products from companies such as Imperial Brands
Plc's Blu and British American Tobacco Plc's Vype are being approved by health
authorities in the region as a better option for tobacco smoking. Furthermore,
increased penetration of manufacturers like Japan Tobacco Inc., British
American Tobacco plc and Philips Morris International Inc in countries
like Poland, Croatia, Italy, Russia and Germany is likely to boost regional
market growth.
The report provides a detailed
overview of the heat-not-burn tobacco products market insights in regions
including North America, Latin America, Europe, Asia-Pacific, Oceania, and the
Middle East and Africa. The country-specific assessment for heat-not-burn
tobacco products market has been offered for all regional market share, along
with forecasts, market scope estimates, price point assessment, and impact
analysis of prominent countries and regions. Throughout this market research
report, Y-o-Y growth and CAGR estimates are also incorporated for every country
and region, to provide a detailed view of the heat-not-burn tobacco products
market. These Y-o-Y projections on regional and country-level markets brighten
the political, economic and business environment outlook, which are anticipated
to have a substantial impact on the growth of the heat-not-burn tobacco
products market. Some key country and region included in the heat-not-burn
tobacco products market report as follows:
North America (U.S., Canada)
Latin America (Mexico, Argentina,
Brazil, Peru, Chile)
Europe (Germany, France, Italy,
U.K., BENELUX, Nordics, Spain, Poland, Russia, CIS)
Asia Pacific (China, ASEAN,
India, Japan, South Korea)
Oceania (Australia, New Zealand)
Middle East and Africa (South
Africa, GCC Countries, Turkey, Israel, Iran)
The Heat-Not-Burn Tobacco Products Market
Research Report Covers In-depth Analysis on:
·
Heat-not-burn tobacco products market segments
·
Heat-not-burn tobacco products market dynamics
·
Heat-not-burn tobacco products market value and
share analysis
·
Recent trends, restraints, opportunities in heat-not-burn
tobacco products market
·
Companies & competition involved heat-not-burn
tobacco products market
·
Latest technologies in heat-not-burn tobacco
products market
·
Supply chain and value chain heat-not-burn
tobacco products market
·
Heat-not-burn tobacco products market sales and
distribution strategies
Heat-Not-Burn Tobacco Products Market
Growth Highlights:
·
A comprehensive overview of parent market
·
Market dynamics, demand and trends in the
industry
·
Current, historical and anticipated market size
in terms of volume
·
In-depth market segmentation
·
Competition landscape
·
Key strategies of leading companies and product
portfolio
·
Heat-not-burn tobacco products industry trends
and developments
·
Potential and country, regions and segments
exhibiting future growth
·
A detailed viewpoint on heat-not-burn tobacco
products market forecast by countries
·
Essential information to enhance market position
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